Alexander Zolotarev

by Alexander Zolotarev

I’m excited about finding new ways to market and promote SochiReporter.ru that inspire the citizens of Sochi, Russia to contribute to the site. I believe that you can be a lot more creative when marketing a website. As opposed to a newspaper or radio station, a website can reach a larger, even global, audience. I [...] more »

by Alexander Zolotarev

I’m honored to share that an essay I wrote was selected by the International Olympic Committee for inclusion in the official book that was distributed at the Olympic Congress held in Copenhagen from October 3 to 5. This was a great opportunity, especially given our work on SochiReporter. Here’s an image of the book’s cover: [...] more »

by Alexander Zolotarev

I’m glad to say that SochiReporter, my Knight-funded project, launched on October 27. This was a very important day for me, and for our team. We tested SochiReporter for about two months before the public launch, inviting both web experts and users to comment on various aspects of the site. In the days before the [...] more »

by Alexander Zolotarev

The SochiReporter team recently presented our project at the 14th All Russia Media Forum, held in Dagomys, Sochi, in late September. This annual forum for Russian print and online media is organized by the Russian Union of Journalists. Among the participants this year were more than 1,000 journalists from local and regional Russian newspapers, as [...] more »

by Alexander Zolotarev

SochiReporter is getting ready to launch on the web and for mobile users. We spent the last three weeks fixing linguistic, technical and design bugs, all with the goal of maximizing ease of use. So far we have drawn a fabulous group of people from both local and virtual communities: garage tech geeks and web [...] more »

by Alexander Zolotarev

I’ve just returned from helping deliver the first seminar about blogging and citizen journalism ever held in Sochi, Russia. Just weeks away from launching my Knight News Challenge project, SochiReporter.ru, I organized a seminar for third, fourth and fifth year students from the five leading Sochi-based universities. Thirty-five journalism and IT students participated in the [...] more »

by Alexander Zolotarev

The Olympics is a special brand that boasts a bottomless marketing potential. The International Olympic Committee (IOC) admits that it has to be careful in positioning the Games’ name online. Even so, it’s clear that, because of its social nature and enormous global outreach, the Olympics have terrific potential to develop on the web. I [...] more »

by Alexander Zolotarev

Last Thursday, I returned to Moscow from the Future of News and Civic Media Conference in Cambridge, Mass. Organized by the MIT Center of Future Civic Media and the Knight Foundation, this is the annual meeting where all the Knight News Challenge Winners discuss the future of civic media and talk about the digital tools [...] more »

by Alexander Zolotarev

I’m looking into the Delta airplane illuminator at the white snow valley with scattered grayish mountain peaks of Greenland, which just recently became independent of Danmark, and comparing the view with the satellite map right behind me on the horizontal Kindle-size screen. First thought: since last summer Delta tech guys made a great step forward [...] more »

by Alexander Zolotarev

Well, it’s Susan Boyle again singing “Now you say you’re lonely,” being not at all lonely with her 61 million YouTube viewers. That number makes the appealing British singer 61 times more popular than the YouTube Symphony Orchestra Global Mash-up musicians with their 1.1 million views. But the YouTube Symphony, a unique experiment uniting musicians [...] more »