Brad Flora

by Brad Flora

As someone developing a new online ad platform for newspapers and magazines (NowSpots), I read a lot of news about the news industry. Waking up and reading the latest industry headlines on MediaGazer is always a highlight of my morning… unless there’s a story about Kachingle. Then I get irked. This happened recently, prompting me [...] more »

by Brad Flora

Want to learn more about the gamification of news that Chris O’Brien wrote about here last week? I did, so I spent the last few days digging into the web for videos and talks about taking game mechanics outside of what we typically think of as “games.” Sure there’s tremendous potential for news organizations that [...] more »

by Brad Flora

Last June, my company, NowSpots, won Knight News Challenge funding to build better local online advertising products for newspapers, alt-weeklies, and community newspapers. We’ve been building our product and working in closed beta with pilot publishers these last months.   We’re seeing great results and are about to open up to new publishers. If your publication [...] more »

by Brad Flora

The Voice of San Diego, one of the oldest of the new guard of non-profit news orgs that have been popping up, has teamed up with some academics from San Diego State University to launch The Hub, a handy database of information about non-profit community news organizations. If you’re looking to start your own non-profit [...] more »

by Brad Flora

So you’re thinking about starting a local blog. Maybe you’re a reporter tired of office politics and lowest-common-denominator assignments. Maybe you’re a neighborhood gadfly who wants to create a new place for locals to gather. Maybe you’re a realtor who wants to generate new leads. Either way, your local blog, like most new things, will [...] more »

by Brad Flora

Here at NowSpots we’re developing a new advertising platform that will let local publishers sell and publish real-time ads on their sites. In my last post here on MediaShift Idea Lab, I explained why real-time ads are a better business model for hyper-local bloggers and local publishers than AdSense or existing display ad solutions. Since [...] more »

by Brad Flora

NowSpots are beautiful online ads that feature the latest social media updates from advertisers, and make it easy for a reader to follow and share their content across the web. For the last year at WindyCitizen.com, a social network for Chicago news aficionados and urban explorers, we’ve been selling a simple version of NowSpots ads [...] more »