Self-Promotion Becomes a Prerequisite for Online Journos

Dan Gillmor
2:29 PM | bio | Comments: 0

Scott Rosenberg, a former editor at Salon Magazine who's writing a book on blogging, takes aim at a fact of life for people creating new media online: They have to find ways to be noticed: This is the way the Web works. If this (or any) blog were my primary focus, I'd be out there rustling up readers for it, because that's what you have to do. I think a lot of journalists still see this as a grubby, low, self-promoting activity that is beneath them. Of course, it can be done in a grubby way (and often is) --... continued...

Topics: Marketing
Tagged: audience, PR, promotion

How Newspapers Can Re-Engage with Communities

Dan Gillmor
12:18 PM | bio | Comments: 0

Will Bunch recently published a piece at American Journalism Review about journalists' disconnection with the communities they cover, and wondered if (how) online tools could help them reconnect. Read it all. Here are the thoughts I shared with him in full (edited to remove redundancy now that I've added links to previous postings). Q: When you worked in newspapers, especially at a larger metro with a mobile staff like the Mercury-News, did you feel that reporters and editors were well-connected to the communities that they covered -- engaged in the community and in conversations with citizens that led back to... continued...

Topics: Participation, Philosophy
Tagged: communities, engagement, newspapers

Using Flowgram to Explain and Illuminate

Dan Gillmor
6:01 PM | bio | Comments: 1

I've been advising a San Francisco startup, Flowgram, where Abhay Parekh and his team have come up with a novel Web 2.0 idea. It's a system that lets you guide someone through several websites or pages, showing various items -- but where the pages and links stay "live" for the user. Here's a smart one by a Flowgram developer, Tony Lopez, showing some great blogging tools:I've created several journalism-related Flowgrams with a focus on new media. Keep in mind that I'm still an amateur at this, as will be obvious...For example, take a look at this brief introduction to the Washington Post's... continued...

Topics: Audio/Visual
Tagged: tools

Try Basecamp to Organize Tools for Projects

Dan Gillmor
11:29 AM | bio | Comments: 1

For the past several years I've been involved in a variety of projects ranging from education to startups. All have involved collaboration, and in most cases the people involved were not in a single location.One tool has risen above the others for helping keep projects running smoothly. It's called Basecamp, an online collaborative-organizing system, and it's gaining adherents all the time.Basecamp was created by the team at 37signals, a company that offers a suite of Web-based applications aimed at helping you get things done. 37signals is also the crew behind Ruby on Rails, an open-source Web development framework that has... continued...

Topics: Technology
Tagged: collaboration, projects, tools

Finding a Good Domain Name

Dan Gillmor
1:23 PM | bio | Comments: 3

Are all the good Internet domain names already owned by someone? No -- only the obvious ones are taken. Every new enterprise, whether for-profit or not-for-profit, needs a domain name -- the identifier that shows up in a brower's address field. For example, the MediaShift Idea Lab blog lives inside the Public Broadcasting Service's pbs.org domain. The absolutely perfect name for your new project or company, or at least the simplest one, may well be owned by someone else. In fact, it probably is. The odds are definitely slim that you'll get a domain name that a random person would... continued...

Topics: Education, Marketing
Tagged: arizona state university, domain name, knight center, makewords, nameboy, startupmedia

Jumping Back on the Entrepreneurial Horse

Dan Gillmor
4:33 PM | bio | Comments: 1

The irony was deliberate when Steve Outing and Steve Kearsley soft-launched their new online comic strip, techGRL, a week ago today. It's a humor site, yes, but the goal -- "not just a comic strip, but also an online community" -- was no April Fools joke.Reinventing comics online is an expanding arena. Mark Fiore and other talented folks have been blazing digital paths to revive a once-tired form. Adding online community is a natural extension of going digital.Before I continue, several disclosures: Steve Outing (pictured at left) is a longtime associate and friend in the online journalism world. He's written about my work, and vice... continued...

Topics: Education, Financial
Tagged: comics, digital, entrepreneurship, media, outing

Bringing Entrepreneurial Thinking to Journalism

Dan Gillmor
10:00 AM | bio | Comments: 1

(Note: I wrote this initially for PR Week magazine. What follows is slightly updated.) A cliche of business holds that good ideas are a dime a dozen; it's hard work and investment capital that turn them into businesses. As with most cliches, this one has a solid foundation of truth. But something has changed, and it has profound meaning for the future of media and communications, including journalism, entertainment and PR. Digital technologies are dramatically reducing the cost of entree for creating new products and services, and, in the case of digital media, those costs can be close to zero.... continued...

Topics: Education, Financial
Tagged: academic, Arizona State, entrepreneurs, PR, universities