Dan Pacheco

by Dan Pacheco

I’ve been thinking a lot lately about organizational behavior and innovation, and how the former can hinder the latter. It comes to mind not because I like to dwell on the negative, but rather out of hope that understanding the root cause of problems can help us all avoid the mistakes of the past. This […] more »

by Dan Pacheco

We just reached another big milestone on Printcasting with a feature that we think will redefine how publishers perceive and use the service. Starting now, all ads placed with the Printcasting self-serve advertising tool cost $10, an amount that publishers can mark up per publication. In addition, 60% of every ad dollar is shared with […] more »

by Dan Pacheco

I’m very excited to announce that Printcasting.com, my 2008 Knight News Challenge project that democratizes print magazine publishing, is expanding to more U.S. cities. And I’m equally excited about the first partner: Denver-based MediaNews Group. Here’s a link to the full press release about our arrangement with MediaNews. We’re in discussions with other newspapers and […] more »

by Dan Pacheco

I’ve been involved in the social media revolution for years now, having started “citizen media” brands like Bakotopia that depend completely on social networking and user-contributed content, and various community tools in the late 1990s at AOL that opened media participation up to the average Joe. But it wasn’t until a wave of tornadoes went […] more »

by Dan Pacheco

It’s been about a month since Printcasting launched in Bakersfield, and our local grassroots outreach is well under way. Every week our marketing evangelist meets with several new groups and individuals. Many of them see immediate uses for Printcasts, and we’re starting to see a stream of new activity. As of today, 180 Printcasts have […] more »

by Dan Pacheco

This week we publicly launched Printcasting in Bakersfield, California. While our focus is on outreach to the 330,000 people who live there, anyone can now use the site to create an automatically updating, printable PDF magazine. I invite you all to give it a try at http://www.printcasting.com and let us know what you think. The […] more »

by Dan Pacheco

Printcasting is mentioned in a BusinessWeek story about “online experiments that could help newspapers”. The story leads with Bakotopia.com, the social networking site I started for The Bakersfield Californian back in 2005. This is fitting, as Bakotopia’s later success with a printed magazine helped inspired the Printcasting concept. The story also cites other good examples […] more »

by Dan Pacheco

Scripps executive and media consultant Jay Small has a shout-out to Printcasting in his Small Initiatives blog. Here’s what he says about Printcasting in a post about decapitalizing printing. “Watch Dan Pacheco’s Printcasting developments closely. My read: This project attempts to cut cost, waste and inflexibility out of producing printed periodicals, while adding customization and […] more »

by Dan Pacheco

Printcasting, our Knight News Challenge project to democratize print publishing, entered closed beta last week. An open beta is just around the corner, and we’re doing everything we can to officially launch in Bakersfield in early March. To make that happen, two camps — development and marketing — are busy getting everything into place for […] more »

by Dan Pacheco

Ever since the Knight News Challenge was first announced in 2006, I’ve been fascinated and inspired by its open nature. While the primary goal of the contest is to fund great ideas for new local news and information projects, it has a larger mission. It also requires those projects to eventually be released under open […] more »