Margaret Rosas

by Margaret Rosas

Imagine you are public radio. You’ve spent the first sixty years or so of your existence focused on one output stream – audio. You’ve created all of your business processes and your staff has been trained around producing content for the airwaves. You produce quality content that has a great affection and trust. Your listeners [...] more »

by Margaret Rosas

I recently attended the Integrated Media Association conference in Atlanta and sat in on a panel of web content providers addressing public radio folks about online content. Jesse Thorne moderated a great discussion about how to provide content your audience wants to hear, how to listen and how to foster online communities around your content. [...] more »

by Margaret Rosas

As communications change and the demand grows for local networks, our mission becomes clear: we are being called upon to organize an army of geeks to accomplish the tasks that lie ahead. The Background Joaquin Alvarado presented the plan for National Public Lightpath to public broadcasters at the Integrated Media Association conference last week in [...] more »

by Margaret Rosas

Today I write about public radio, its potential and its promise. I am not an Internet or social media native. I am 40 years old and remember using our encyclopedia set for school papers and had a well-worn library card. I am an Internet and social media enthusiast. Recently I was helping my 10-year old [...] more »

by Margaret Rosas

The news is old now, we won a grant, eh? Over the course of the last six months we have embarked upon a journey traveling down the road of journalism, technology and community building. We were awarded this grant as technologists to build a tool for public radio. We are fulfilling this grant as social [...] more »