Tom Grasty

As co-founder of an award-winning internet startup (Stroome), a former development executive (DreamWorks, VH1, HBO), independent producer (Blaze Television), and advertising/marketing executive (Adworks), I currently reside at the junction where media and technology collide as the principal at The Grasty Group, a consulting firm to specializing in early-stage startups in the content creation space.

by Tom Grasty

Real-time news reporting is an exciting proposition. It’s also a process fraught with problems, both for the journalist and the reader. For the journalist, there are myriad platforms that facilitate fast and accurate news gathering. But in order for platforms like Live Stream, UStream, YouTube Live to effectively expedite news field reporting, the backend, or [...] more »

by Tom Grasty

There is no shortage of news readers on the market. Nor is there a shortage of verticals from which to aggregate that news. The inherent problem, of course, is that news is an ubiquitous activity. The result is that as the information we receive gets more commoditized, so, too, are the platforms from which we [...] more »

by Tom Grasty

The mobile stock photography business is getting a lot of attention lately. In the last few months, Scoopshot, EyeEm and Foap — three leading startups in the spaceĀ  — have collectively raised close to $9 million in funding. I suspect last week’s deal between Pinterest and Getty Images, in which Pinterest will have access to [...] more »

by Tom Grasty

For a while now, there has been speculation that the social curation bubble may be waning. Personally, I don’t think the bubble is bursting. As someone who works with quite a few startups, I believe it’s just morphing as “social media curation,” and its close cousin, “content creation toolsets,” spawn an entirely new catchphrase: “social [...] more »

by Tom Grasty

Two and a half years ago, I co-founded Stroome, a collaborative online video editing and publishing platform and 2010 Knight News Challenge winner. Like most first-time entrepreneurs, I was under the impression that the decisions made after we went live were the most important. It turns out, the success of most startups begins with a [...] more »

by Tom Grasty

Two and a half years ago, I co-founded Stroome, a collaborative online video editing and publishing platform and 2010 Knight News Challenge winner. From its inception, the site received a tremendous amount of attention. The New School, USC Annenberg, the Online News Association and, ultimately, the Knight Foundation all saw something interesting in what we [...] more »

by Tom Grasty

Two and a half years ago, I co-founded Stroome, a collaborative online video editing and publishing platform and 2010 Knight News Challenge winner. But the site you see today is very different than what was initially developed at USC Annenberg’s pioneering Program for Online Communities in the fall of 2009. Over the last 24 months, [...] more »

by Tom Grasty

Two and a half years ago, I co-founded Stroome, a collaborative online video editing and publishing platform and 2010 Knight News Challenge winner. There are a lot of uncertainties in the startup game. But one thing is for sure: When it comes to presenting your product to potential investors, customers and partners, you’re always on [...] more »

by Tom Grasty

Two and a half years ago, I co-founded Stroome, a collaborative online video editing and publishing platform and 2010 Knight News Challenge winner. Considering the fact that “video” is one of the most searchable words on the web, our first startup challenge — actually coming up with a name for our site — proved to [...] more »

by Tom Grasty

Two and a half years ago, I co-founded Stroome, a collaborative online video editing and publishing platform and 2010 Knight News Challenge winner. Originally started as a master’s thesis project at USC’s pioneering Annenberg Program on Online Communities, we didn’t have all the resources necessary to build every piece of the product ourselves. As a [...] more »