Tom Grasty

As co-founder of an award-winning internet startup (Stroome), a former development executive (DreamWorks, VH1, HBO), independent producer (Blaze Television), and advertising/marketing executive (Adworks), I currently reside at the junction where media and technology collide as the principal at The Grasty Group, a consulting firm to specializing in early-stage startups in the content creation space.

by Tom Grasty

Two and a half years ago, I co-founded Stroome, a collaborative online video editing and publishing platform and 2010 Knight News Challenge winner. Originally started as a master’s thesis project at USC’s pioneering Annenberg Program on Online Communities, we didn’t have all the resources necessary to build every piece of the product ourselves. As a […] more »

by Tom Grasty

Two and a half years ago, I co-founded Stroome, a collaborative online video editing and publishing platform and 2010 Knight News Challenge winner. One of our first — and biggest — hurdles was finding someone who could actually build the product my partner and I wanted bring to market. But the real challenge, we quickly […] more »

by Tom Grasty

I worked for 10 years in the film and television business as a development executive. I’ve spent the last two and a half years as co-founder of Stroome, an online video editing and publishing platform and 2010 Knight News Challenge winner. You might think that these two things wouldn’t be related. But, they’re actually more […] more »

by Tom Grasty

At the recent MIT-Knight Civic Media Conference, I had the pleasure of speaking to 16 of the most promising thinkers in the area of digital news. Culled together from myriad of disciplines and backgrounds, some had already established themselves as pioneers in the digital space.Others had come from legacy newsrooms. A few had found their […] more »

by Tom Grasty

Over the last three years, I’ve attended all three TEDx conferences on the idyllic campus of my old alma mater, the University of Southern California. And it’s been my experience that TEDxUSC is where you go to be inspired, not have your dreams relegated to the heap bin of “what if…” But for a brief, […] more »

by Tom Grasty

When you think of the recent unrest in the Middle East, social media sites such as Facebook, Twitter, and YouTube immediately come to mind. Yet in an era where the revolution no longer need be televised — now it’s tweeted — wouldn’t a collaborative online video editing platform that allows producers, correspondents and reporters to […] more »

by Tom Grasty

The likelihood that an online video editing site, a 21st century technological innovation if ever there were one, would draw inspiration from a 34-year-old Johnny Cash song about a broken-down, piece of junk Cadillac is, admittedly, a tad anachronistic. But as my partner, Nonny de la Peña, and I roll up our sleeves, crawl back […] more »

by Tom Grasty

This post was co-authored by Nonny de la Peña Stroome, a winner of the 2010 Knight News Challenge grant, fosters a social network that allows journalists to collaborate together by sharing content and stories that can be edited right in a browser and then pushed across the web. Prototyped at USC Annenberg’s pioneering Online Program […] more »