Best Practices

charlotte police grab
news events
Best Practices
by Josh Stearns

This post originally appeared on the Local News Lab. The American Press Institute just published a terrific report with lessons from nearly 20 news organizations who are building their event strategy. If your newsroom is interested in face-to-face community engagement and exploring events as a new revenue stream, the report is a must read. The [...] more »

Best Practices
by Rodrigo Davies

Recently I came across a fundraising campaign by a consortium of non-profits in the US earlier this year to raise money over a short period of time. Participating organizations were ranked in a public ranking, and competed for prizes based on the amount they raised and the number of donors they attracted. A running total [...] more »

Best Practices
by Josh Stearns

This post originally appeared on the Local News Lab. Recently the New York Times introduced their NYT Now mobile news app. In an effort to hook new subscribers they teamed up with Starbucks, offering Starbucks rewards members a 12-week free trial of NYT Now. The Times already offers Starbucks customers access to free articles when [...] more »

Best Practices
by Josh Stearns

This post originally appeared on the Local News Lab. Journalism has long brought us together through shared rituals — reading the morning paper, watching the evening news — but as people find the news on more platforms, on their own schedules, those rituals have diminished in importance. What hasn’t changed, however, is the potential role [...] more »

Best Practices
by Jake Batsell

SAN DIEGO –– Online banner ads only have so many pixels. On news sites, small digital squares and rectangles tend to work best for advertisers proclaiming a concise message, like “click here for an insurance quote” or “browse our summer clothes catalog.” In Southern California, non-profit organizations wanting to reach the Voice of San Diego’s [...] more »

Best Practices
by Rachael Meleney

I think that I can speak for all eight of Reese News Lab’s summer startup interns when I say that we were constantly confronted with truths in the first week of our summer project: the exhilarating/terrifying/sobering truths of being an entrepreneur. Our first week at Reese News Lab was a continuous exercise in brain-expansion as [...] more »

Best Practices
by Alexa Schirtzinger

When it comes to buying newspapers, Todd Vogt has doubled down on print media in San Francisco. As the co-owner, president, and publisher of the San Francisco Media Company, he’s responsible for three local newspapers: the daily San Francisco Examiner, and weeklies SFWeekly and the San Francisco Bay Guardian. “I love print. I am a [...] more »

Best Practices
by Christian Fahrenbach

At first it seems like a playful (and mildly insulting) term, but the cause is serious: German project “Krautreporter” aims to be the country’s biggest crowdfunding campaign in journalism ever. The funding phase has now been running for three weeks. The goal is to find 15,000 people who commit to paying 60 Euros ($80) a [...] more »

Best Practices
by Samantha Harrington

It can be easy to say, “I’m a reporter. I’m just going to interview and write. YOU better figure out how to make sure we have enough money so I always have a job.” But there comes a time when you have to take responsibility for all that. Embrace the math Reese News Lab Associate [...] more »

Check out Idea Lab Sponsorship opportunities!

Newsletters

MediaShift delivers the best news on media and technology directly to your in-box.

Stay Informed

Get Idea Lab Daily via Email

Follow us on Social

Who we Are

Idea Lab is a group blog by innovative thinkers and entrepreneurs who are reinventing media in the digital age.