What Can Virtual Goods Teach Us About Paying for News?
Why will people spend $1 to send you a virtual beer on Facebook, but not to read a news story online? On the surface, it defies logic. I think most people would agree that whatever economic value news and information has, it's greater than a virtual piece of clothing, or something that gives your avatar a special power in a gaming environment, or that gives you elevated status on a social network. But in terms of consumers' actions, the exact opposite is true. I've been thinking a lot about this issue because the market for virtual goods has exploded. People...
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