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Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

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What is RSS?

RSS is a technology that lets you subscribe to the content of a website or weblog, and then scan headlines or blurbs on new content for these sites using a news reader or aggregator. RSS stands for Really Simple Syndication, but previously stood for Rich Site Summary.

There are dozens of RSS readers available; many are offered free of charge. Some readers are available as desktop software that you download and install on your computer. Others are web-based readers that you can access on the Internet. Google lists many of the available RSS readers, and you can learn more about news readers.

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It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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