The New Era of Media Development, Part III
Spend your money wisely: this is the mandate given to program officers of philanthropic, government, and multilateral donor organizations. Each year they are given a certain budget, and they are expected to use that money as effectively as possible to further the objectives of their program. But how do these individuals gauge the impact of their investments? How can they cooperate with other donors to seek holistic solutions to complex problems? And to what extent should they be preparing for the likely challenges of the future, or focusing on the urgent problems of today? In part one of this series...
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