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Liz Nord

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Liz Nord

Mobile Reporting Gave Raw View of Political Conventions

The most dramatic example of how our mobile coverage played out was on the final night of the Republican National Convention. While thousands were preparing to cheer McCain’s speech inside the convention center, our Wisconsin reporter, Charlie, was hot on the trail of an anti-war protest gearing up outside. His “tweets” began…

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Liz Nord

Virtual Voting: Finding Our Audience Where They Roam

Now that we are several months into the project, we thought we had conquered, or at least tackled, most forms of new media. Our Street Teamers’ work appears regularly on mobile video carriers, a mobile wap site, several websites, and on-air via MTV’s broadcast networks.

Then, a few weeks back, I was approached by an MTV colleague about a whole new area of distribution that, I have to admit, I had hardly considered before: THE VIRTUAL WORLD. I’m talking about something right outta web 3.0: a 3-D, interactive, virtual reality experience where one can have a “second life” via their avatar persona—a walking, talking, digital version of their better selves--online.

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Liz Nord

Street Team Honors Young Vets for July 4

Throughout the primaries, a number of issues have recurred with young people, whether it be gas prices, the environment, education or the war. Yet, one statistic has broken through, and it is that MTV Research recently reported that nearly 70% of 18-29 year-olds personally know someone who has fought in Iraq, a staggering number that uniquely defines this generation. So we believed that it is of vital importance to hear the stories of our young soldiers returning home from war.

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In the end, there's no real trick or black magic to making news valuable: it's about providing readers with what they want to read, as opposed to what publishers think they should be reading.

Joe Franscella
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