Marketing

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chute
Business
by Gregarious Narain

Gregarious Narain is the co-founder and CTO of Chute, which Knight Foundation supports through the Knight Enterprise Fund. Customers have made it clear that a world filled with immersive, rich images and media is the world they prefer. They have adopted a personal arsenal of hardware and services that put us squarely in the center […] more »

Best Practices
by Jake Batsell

SAN DIEGO –– Online banner ads only have so many pixels. On news sites, small digital squares and rectangles tend to work best for advertisers proclaiming a concise message, like “click here for an insurance quote” or “browse our summer clothes catalog.” In Southern California, non-profit organizations wanting to reach the Voice of San Diego’s […] more »

Marketing
by Josh Elizetxe

The way individuals interact online is consistently changing — especially with the release of the Google Glass. On April 15, Google announced a one-day event where anyone who was willing to pay $1,500 could purchase the newest Google Glass. If you haven’t heard yet, Glass is a wearable computer that’s worn like glasses, but has advanced […] more »

Financial
by Corinne Jurney

Qualified prospects, CRM and invoices — all are words I’ve been surprised to find myself uttering this semester as I delve into the world of sales for the first time, with the launch of Capitol Hound. Capitol Hound is a service that will offer searchable transcripts and alerts for the North Carolina General Assembly. Both […] more »

Business
by Anika Anand

Why study your audience? Simply put, without audiences there would be no media. In other words, a news outlet can’t exist without an audience. A few weeks ago, I read a blog post written by Texas Tribune fellows Jake Batsell and Tim Griggs about how they’re studying the Tribune’s audience. In my still-evolving job description […] more »

Marketing
by Alexa Schirtzinger

Several Knight Fellows attended the recent Future of Media Conference in Palo Alto, Calif., where insights ranged from the rise of publishing “platforms” to the future of TV. The conference, organized by the Stanford Graduate School of Business, featured keynote speeches by Chas Edwards, the co-founder and publisher of California Sunday (which makes Pop-Up Magazine […] more »

Marketing
by J. Nathan Matias

A few weeks ago, I received a fascinating package in the mail. It was a copy of the gospel of Luke interleaved with graph paper and QR codes. Uncover, designed and printed by UCCF: The Christian Unions, is a digital campaign within a well-established tradition of gospel distribution that goes back to the 19th century. […] more »

Marketing
by Joe Germuska

First and foremost: Thanks to our early users for helping us make [PANDA](http://www.pbs.org/idealab/2011/08/panda-aims-to-make-data-analysis-easier-for-journalists-and-well-be-at-ona237.html) better! At the [NICAR conference](http://www.pbs.org/idealab/2012/02/journo-coders-take-nicar-12-to-a-whole-new-level059.html) in St. Louis, we helped almost two dozen PANDA servers enter the world in less than an hour. We’re hoping this is a sign that we’ve made PANDA easy enough for many newsrooms to install. Plus, our […] more »

Marketing
by Dan Pacheco

Last week, BookBrewer had the great honor to be chosen by The Huffington Post, which used our platform to create and distribute its first e-book: “A People’s History of the Great Recession” by Arthur Delaney. They’re already working on their second, “How We Won: Progressive Lessons from the Repeal of ‘Don’t Ask, Don’t Tell”  by […] more »

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