Marketing

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Marketing
by Josh Elizetxe

The way individuals interact online is consistently changing — especially with the release of the Google Glass. On April 15, Google announced a one-day event where anyone who was willing to pay $1,500 could purchase the newest Google Glass. If you haven’t heard yet, Glass is a wearable computer that’s worn like glasses, but has advanced […] more »

Financial
by Corinne Jurney

Qualified prospects, CRM and invoices — all are words I’ve been surprised to find myself uttering this semester as I delve into the world of sales for the first time, with the launch of Capitol Hound. Capitol Hound is a service that will offer searchable transcripts and alerts for the North Carolina General Assembly. Both […] more »

Business
by Anika Anand

Why study your audience? Simply put, without audiences there would be no media. In other words, a news outlet can’t exist without an audience. A few weeks ago, I read a blog post written by Texas Tribune fellows Jake Batsell and Tim Griggs about how they’re studying the Tribune’s audience. In my still-evolving job description […] more »

Marketing
by Alexa Schirtzinger

Several Knight Fellows attended the recent Future of Media Conference in Palo Alto, Calif., where insights ranged from the rise of publishing “platforms” to the future of TV. The conference, organized by the Stanford Graduate School of Business, featured keynote speeches by Chas Edwards, the co-founder and publisher of California Sunday (which makes Pop-Up Magazine […] more »

Marketing
by J. Nathan Matias

A few weeks ago, I received a fascinating package in the mail. It was a copy of the gospel of Luke interleaved with graph paper and QR codes. Uncover, designed and printed by UCCF: The Christian Unions, is a digital campaign within a well-established tradition of gospel distribution that goes back to the 19th century. […] more »

Marketing
by Joe Germuska

First and foremost: Thanks to our early users for helping us make [PANDA](http://www.pbs.org/idealab/2011/08/panda-aims-to-make-data-analysis-easier-for-journalists-and-well-be-at-ona237.html) better! At the [NICAR conference](http://www.pbs.org/idealab/2012/02/journo-coders-take-nicar-12-to-a-whole-new-level059.html) in St. Louis, we helped almost two dozen PANDA servers enter the world in less than an hour. We’re hoping this is a sign that we’ve made PANDA easy enough for many newsrooms to install. Plus, our […] more »

Marketing
by Dan Pacheco

Last week, BookBrewer had the great honor to be chosen by The Huffington Post, which used our platform to create and distribute its first e-book: “A People’s History of the Great Recession” by Arthur Delaney. They’re already working on their second, “How We Won: Progressive Lessons from the Repeal of ‘Don’t Ask, Don’t Tell”  by […] more »

Marketing
by Gail Robinson

It’s clear that social networks have become a new kind of Holy Grail in the quest to build web traffic. What seems less clear is what all the tweeting, Tumblr-ing and Facebook posting is designed to do — and how to gauge its effectiveness. Gotham Gazette (GG), a small site that cannot afford consultants and […] more »

Marketing
by David Cohn

Spot.Us recently launched a new design, so this is an opportune time to write a “State of the Spot” post — something we haven’t done since the website was six months old. I hope to lay out how far we’ve come and what’s on our plate and make a call to arms to the Spot.Us […] more »

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