Marketing

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chute
Business
by Gregarious Narain

Gregarious Narain is the co-founder and CTO of Chute, which Knight Foundation supports through the Knight Enterprise Fund. Customers have made it clear that a world filled with immersive, rich images and media is the world they prefer. They have adopted a personal arsenal of hardware and services that put us squarely in the center […] more »

Marketing
by Gail Robinson

It’s clear that social networks have become a new kind of Holy Grail in the quest to build web traffic. What seems less clear is what all the tweeting, Tumblr-ing and Facebook posting is designed to do — and how to gauge its effectiveness. Gotham Gazette (GG), a small site that cannot afford consultants and […] more »

Marketing
by David Cohn

Spot.Us recently launched a new design, so this is an opportune time to write a “State of the Spot” post — something we haven’t done since the website was six months old. I hope to lay out how far we’ve come and what’s on our plate and make a call to arms to the Spot.Us […] more »

Marketing
by Rich Gordon

At the Block By Block “community news summit” in September, operators of locally focused websites came together to share what they knew and learn from their peers. Almost all of them were looking for advice on how to support their sites financially. Here’s a start: “Sustaining Hyperlocal News: An Approach to Studying Local Business Markets,” […] more »

Marketing
by Bobby Schweizer

We are midway through the semester and the newsgames project studio at Georgia Tech is running at full steam. [Newsgames: Journalism at Play](http://www.amazon.com/Newsgames-Journalism-Play-Ian-Bogost/dp/0262014874/), a survey of the field of newsgames by project director Ian Bogost, graduate assistant Simon Ferrari, and myself, is out and is [available online](http://www.amazon.com/Newsgames-Journalism-Play-Ian-Bogost/dp/0262014874/) and in bookstores. We’ve spent the semester breaking […] more »

Marketing
by Dan Pacheco

This has been one of the most amazing, rewarding and surreal weeks of my life. Borders has chosen BookBrewer — the first product of my startup, FeedBrewer, which grew out of a News Challenge grant — to power the engine for its e-book self-publishing service. You can read about our partnership in the official press […] more »

Marketing
by Amanda Hickman

We opened the DocumentCloud floodgates less than six months ago and we’re still working hard to make DocumentCloud a better tool. We’re rolling out improvements at a healthy clip including SSL support, better documentation, and support for cross-newsroom collaboration. We continue to listen to feedback from our really incredible crop of beta testers (who now […] more »

Marketing
by Adam Klawonn

A Knight Foundation grant is a wonderful gift, but in our case at CityCircles (and for many projects), the grant only lasts for one year. Because most of that year may be spent on programming, this gives winners very little time to craft a pitch. By “pitch” I mean: How do you explain this to […] more »

Marketing
by Joe Boydston

Search engines, RSS feeds and content aggregators make a reader’s life easier by providing new ways to scan for articles and to discover news. One result of this is that readers may no longer feel the need to regularly visit their local paper’s website in order to stay informed about the goings-on around town. Following […] more »

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