Marketing

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Best Practices
by Jake Batsell

SAN DIEGO –– Online banner ads only have so many pixels. On news sites, small digital squares and rectangles tend to work best for advertisers proclaiming a concise message, like “click here for an insurance quote” or “browse our summer clothes catalog.” In Southern California, non-profit organizations wanting to reach the Voice of San Diego’s […] more »

Marketing
by David Cohn

Spot.Us recently launched a new design, so this is an opportune time to write a “State of the Spot” post — something we haven’t done since the website was six months old. I hope to lay out how far we’ve come and what’s on our plate and make a call to arms to the Spot.Us […] more »

Marketing
by Rich Gordon

At the Block By Block “community news summit” in September, operators of locally focused websites came together to share what they knew and learn from their peers. Almost all of them were looking for advice on how to support their sites financially. Here’s a start: “Sustaining Hyperlocal News: An Approach to Studying Local Business Markets,” […] more »

Marketing
by Bobby Schweizer

We are midway through the semester and the newsgames project studio at Georgia Tech is running at full steam. [Newsgames: Journalism at Play](http://www.amazon.com/Newsgames-Journalism-Play-Ian-Bogost/dp/0262014874/), a survey of the field of newsgames by project director Ian Bogost, graduate assistant Simon Ferrari, and myself, is out and is [available online](http://www.amazon.com/Newsgames-Journalism-Play-Ian-Bogost/dp/0262014874/) and in bookstores. We’ve spent the semester breaking […] more »

Marketing
by Dan Pacheco

This has been one of the most amazing, rewarding and surreal weeks of my life. Borders has chosen BookBrewer — the first product of my startup, FeedBrewer, which grew out of a News Challenge grant — to power the engine for its e-book self-publishing service. You can read about our partnership in the official press […] more »

Marketing
by Amanda Hickman

We opened the DocumentCloud floodgates less than six months ago and we’re still working hard to make DocumentCloud a better tool. We’re rolling out improvements at a healthy clip including SSL support, better documentation, and support for cross-newsroom collaboration. We continue to listen to feedback from our really incredible crop of beta testers (who now […] more »

Marketing
by Adam Klawonn

A Knight Foundation grant is a wonderful gift, but in our case at CityCircles (and for many projects), the grant only lasts for one year. Because most of that year may be spent on programming, this gives winners very little time to craft a pitch. By “pitch” I mean: How do you explain this to […] more »

Marketing
by Joe Boydston

Search engines, RSS feeds and content aggregators make a reader’s life easier by providing new ways to scan for articles and to discover news. One result of this is that readers may no longer feel the need to regularly visit their local paper’s website in order to stay informed about the goings-on around town. Following […] more »

Marketing
by David Cohn

We have been hinting at Seattle as the next Spot.Us city for some time and I’m very excited today, with the click of a few buttons, to make it a reality. It would be a crime to keep Spot.Us limited to the Bay Area and Los Angeles. It would turn us into a non-profit news […] more »

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