Inspiration: The Secret Sauce for Printcasting
We're underway with alpha testing for Printcasting, our Knight News Challenge-funded project at The Bakersfield Californian. It's great to see everything coming together! The alpha period will give us feedback on how well we've done in presenting the basic functionality of the product. But even if every single thing about Printcasting is perfect, that won't mean it will be embraced. The secret sauce for all online self-expression is inspiration -- why would you want to become a Printcaster, anyway? Getting people to try a new online product is an uphill battle, given how many web sites and social media tools...
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