Tag: advertising

by Jake Batsell

The advertising-driven model of digital journalism depends on maximizing page views, as The Onion bluntly reminded us when it  mocked CNN.com for leading its homepage with Miley Cyrus. But when a news organization introduces online subscriptions, it reconfigures the benchmarks for success. Last spring, The Telegraph in London became the United Kingdom’s first general-interest newspaper [...] more »

by David Cohn

One of the biggest complaints about online advertising is that we’ve exchanged print dollars for digital dimes. One response has been: Well you better start stacking dimes. The dollar-to-dime problem is at the heart of journalism’s existential woes. I suspect if money were rolling in like it used to, the question of “who IS a [...] more »

by David Cohn

This came across my social media feed Thursday morning: “Google Unveils New Revenue Option for Web Publishers.” In short: It’s a simple technology where readers who come across a pay wall can opt into taking a survey instead of having to reach for their wallet. The survey then creates some funds for the publisher and [...] more »

by David Cohn

Spot.Us recently launched a new design, so this is an opportune time to write a “State of the Spot” post — something we haven’t done since the website was six months old. I hope to lay out how far we’ve come and what’s on our plate and make a call to arms to the Spot.Us [...] more »

by David Cohn

There are many things that excite me about Spot.Us. One in particular, which I believe is part of our pathway to sustainability is “community-focused sponsorship“ (CFS). It is the main thrust of my fellowship at the Reynolds Journalism Institute. My evolving view of advertising is becoming a passionate topic. In some respects CFS gave me [...] more »

by David Cohn

The beauty of starting something from scratch is the iterative and agile process I’ve talked about since before Spot.Us began. In this post I’m going to discuss two new developments at Spot.Us. One is an exciting feature and revenue stream. The other is in relation to our expansion into new regions. For almost two years [...] more »

by Martin Moore

What’s the future of news? I’m tempted to say “not very much” since no one really knows too much about the future of news right now. You know this is true because senior news folk have given up on the doom and gloom stuff and are starting to talk about “the golden age of journalism” [...] more »

by Joe Boydston

Search engines, RSS feeds and content aggregators make a reader’s life easier by providing new ways to scan for articles and to discover news. One result of this is that readers may no longer feel the need to regularly visit their local paper’s website in order to stay informed about the goings-on around town. Following [...] more »

by Mark Glaser

In the search for new business models for community news sites, many experimental advertising platforms have been used. MinnPost has its Real-Time ads widget. Printcasting is trying out MediaBids. And Spot.us is planning something called Community-Centered Ads, where people could view an ad or fill out an advertiser’s survey in exchange for credits they can [...] more »

by David Cohn

Perhaps it’s ironic for me to write about advertising. Fellow Knight News Challenge winner Dan Pacheco can quote me as once saying “f*&# advertising” and one of the initial inspirations for me to get into journalism was Adbusters Magazine. Below I want to describe a potential advertising model that Spot.Us hopes to employ (and others [...] more »