Tag: Arizona State

by CJ Cornell

Imagine a well-known Pulitzer Prize-winning journalist. Wanting to repeat his success, he scrutinizes all his articles and discovers they contain the letters “E” and “R” 10 times more frequently than any other letters. In his next article, he focuses on increasing the use of these letters, and then plans on teaching his new-found secret during […] more »

by Dan Gillmor

(Note: I wrote this initially for PR Week magazine. What follows is slightly updated.) A cliche of business holds that good ideas are a dime a dozen; it’s hard work and investment capital that turn them into businesses. As with most cliches, this one has a solid foundation of truth. But something has changed, and […] more »