Tag: customers

by Anu Sridharan

In January, we had 1,000 customers registered for NextDrop, which informs residents in India via cell phone about the availability of piped water. This month — just four months later — more than 25,000 people were subscribed to it. Ramping up in such a short period of time is challenging to say the least, but […] more »

by Ari Olmos

Starting a social enterprise is hard. As a startup, you face tremendous uncertainty. Your business is full of leaps of faith, fundamental ideas about your company that you hold but can’t yet prove. Paramount among these is the following: Customers will like the service we’re providing and will be willing to pay for it. NextDrop […] more »