Tag: interactive voice response

by Amy Saunderson-Meyer

Two weeks ago the latest version of Freedom Fone, affectionately known to his handlers as “Fred,” was set loose. Inspired by the cockney rhyming slang “dog and bone” (meaning phone), the Freedom Fone dog logo and quirky character of Fred was born a few years ago. Fred is still young, but after a few years […] more »

by Amy Saunderson-Meyer

Bottom of the Pyramid (BoP) strategies are viewed in many contemporary business circles as the pot of gold at the end of the rainbow. BoP refers to the 2.6 billion people who live below the $2 a day breadline and many business strategists argue that if targeted correctly, these consumers can offer businesses access to […] more »