Tag: marketing

by Josh Elizetxe

The way individuals interact online is consistently changing — especially with the release of the Google Glass. On April 15, Google announced a one-day event where anyone who was willing to pay $1,500 could purchase the newest Google Glass. If you haven’t heard yet, Glass is a wearable computer that’s worn like glasses, but has advanced […] more »

by Rafat Ali

Starting up a news site has become the easiest thing in the world over the last decade, but building a long-lasting media company from scratch is among the hardest tasks in startupland. Having worked on a couple of these myself, I’ve always believed one of the most underrated barriers to entry for a media startup […] more »

by Dan Pacheco

Last week, BookBrewer had the great honor to be chosen by The Huffington Post, which used our platform to create and distribute its first e-book: “A People’s History of the Great Recession” by Arthur Delaney. They’re already working on their second, “How We Won: Progressive Lessons from the Repeal of ‘Don’t Ask, Don’t Tell”  by […] more »

by Alexander Zolotarev

2010 was a very good year for us at SochiReporter. In late December we took time to analyze the year’s achievements and, to be frank, I was excited about the list of various activities SochiReporter initiated or participated in. Of course, I try to be cautious about praising myself and our team too much, as […] more »

by Alexander Zolotarev

I’m excited about finding new ways to market and promote SochiReporter.ru that inspire the citizens of Sochi, Russia to contribute to the site. I believe that you can be a lot more creative when marketing a website. As opposed to a newspaper or radio station, a website can reach a larger, even global, audience. I […] more »

by Alexander Zolotarev

I’m glad to say that SochiReporter, my Knight-funded project, launched on October 27. This was a very important day for me, and for our team. We tested SochiReporter for about two months before the public launch, inviting both web experts and users to comment on various aspects of the site. In the days before the […] more »

by Dan Pacheco

This week we publicly launched Printcasting in Bakersfield, California. While our focus is on outreach to the 330,000 people who live there, anyone can now use the site to create an automatically updating, printable PDF magazine. I invite you all to give it a try at http://www.printcasting.com and let us know what you think. The […] more »

by Andrius Kulikauskas

Ricardo and I spoke by phone for ninety minutes about our laboratory’s strategy for the Includer and making the most of limited Internet access in Africa. Thank you to our African participants – Samwel Kongere, Kennedy Owino, Fred Kayiwa, Peter Ongele, Kofi Thompson, James Njunge, William Wambura, Wendi Losha Bernadette, Joseph Runnel Lule, Betty Kyewa, […] more »

by Dan Pacheco

In the roughly 14 years that I’ve been in the online industry, I’ve learned that it’s really easy to focus so much on what you’re going to build that you can easily forget about why you’re building it and who’s going to use it. The key questions to constantly remind yourself of are: Who’s going […] more »

by Rich Gordon

It’s now been almost exactly a year since we announced (thanks to a Knight News Challenge grant) that programmer-developers could earn full scholarships to study journalism in the master’s program at the Medill School at Northwestern University. We’ve got plenty of scholarship money still available — but we have not been overwhelmed with applications. Here’s […] more »