Tag: PR

by Martin Moore

When we launched Churnalism.com in the U.K. in 2011 it was not, shall we say, well received by some of those in the PR world. “PR industry hits out at Churnalism.com site“ read a headline in the U.K. trade paper PR Week. One organization — SWNS — even contacted us to object strongly to the […] more »

by Martin Moore

Editors’ Note: Martin Moore is the director of the Media Standards Trust, which recently launched Churnalism.com — a website that helps the public distinguish journalism from “churnalism,” a news article that is published as journalism, but is essentially a press release without much added. Two weeks in, and the public response to Churnalism.com has been […] more »

by Dan Gillmor

Scott Rosenberg, a former editor at Salon Magazine who’s writing a book on blogging, takes aim at a fact of life for people creating new media online: They have to find ways to be noticed: This is the way the Web works. If this (or any) blog were my primary focus, I’d be out there […] more »

by Dan Gillmor

(Note: I wrote this initially for PR Week magazine. What follows is slightly updated.) A cliche of business holds that good ideas are a dime a dozen; it’s hard work and investment capital that turn them into businesses. As with most cliches, this one has a solid foundation of truth. But something has changed, and […] more »