Tag: radio engage

by Margaret Rosas

Imagine you are public radio. You’ve spent the first sixty years or so of your existence focused on one output stream – audio. You’ve created all of your business processes and your staff has been trained around producing content for the airwaves. You produce quality content that has a great affection and trust. Your listeners [...] more »

by Margaret Rosas

I recently attended the Integrated Media Association conference in Atlanta and sat in on a panel of web content providers addressing public radio folks about online content. Jesse Thorne moderated a great discussion about how to provide content your audience wants to hear, how to listen and how to foster online communities around your content. [...] more »