Idea Lab

Open Media Explores New Paradigms in Community Media

by Tony Shawcross
2008 Knight News Challenge Winner

At the Alliance for Community Media Conference in Tuscon, Ariz., I participated on a panel called "New Paradigms in Fundraising." Despite the name of the panel, my focus was more on "financial sustainability" than on fundraising, per se. I've outlined a variety of fundraising approaches emerging in non-commercial media in previous posts. But to me, the true "new paradigm" for community media lies not with raising more money, but with finding ways to enable the community to serve more of their own needs. Rather than looking for new ways to pay for doing things the same way we always have,...

• November 2, 2011
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Open Media Project's User-Driven, New Media Network One Step Closer to Reality

by Tony Shawcross
2008 Knight News Challenge Winner

“The long-term vision of the Open Media Project focuses on establishing a true network of PEG stations that can share the top-rated content across thousands of community media stations across the globe,” explained Tony Shawcross, OMF’s Executive Director. “Each community media website can serve as a portal, not only to local content, but also to a second-tier of content from hundreds or perhaps thousands of Access stations. Thanks to this collaboration between Archive.org and OMF, this vision is now possible...

• March 2, 2011
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Moving on After the Knight News Challenge

by Tony Shawcross
2008 Knight News Challenge Winner

In 2008, the Open Media Foundation (then Deproduction) received a $380,000 Knight News Challenge award, and it was a major turning-point for our organization. We added staff, formed new partnerships, and maintained a level of growth that had us approximately double in size each year over our first five years after forming in 2004. The Open Media Project grant is for a four-part effort that began with a re-building of the software we developed to automate an unprecedented approach to user-generated and community-powered TV in Denver. The second phase saw our team implement this re-built Drupal software and business model...

• February 5, 2010
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2008 Knight News Challenge Winner Launches Open Media Foundation

by Tony Shawcross
2008 Knight News Challenge Winner

Deproduction, a Denver-based nonprofit media and technology organization and Knight News Challenge winner, has reorganized as the Open Media Foundation. The nonprofit media and technology organization was founded in 2003, offering media and technology training and services to nonprofits and individuals in the Denver area. In recent years, the organization spawned Denver Open Media, the Open Media Project, and a number of web-based initiatives through the Civic Pixel web & design department launched in 2008. The new name and website were officially announced November 19 at a fundraising breakfast hosted by Ashara Ekundayo and featuring presentations from Amy Goodman, host...

• December 1, 2009
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Community Media's Path Out of Obscurity

by Tony Shawcross
2008 Knight News Challenge Winner

Times of great change represent an opportunity to shift power, and the power shift many of us are working towards here is the democratization of the media. We seek to establish truly effective alternatives to the commercial media system, alternatives that are not relegated to obscurity. To build an effective alternative, we must begin by identifying the needs that are neglected by commercial media. Then we can capitalize on the competitive advantages that non-commercial media institutions have over our corporate media counterparts. Today, the media serve three primary needs: The media facilitate consumerism: The media informs consumers about products and...

• September 9, 2009
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The Need for New Economic Models in the Public Media

by Tony Shawcross
2008 Knight News Challenge Winner

For most of us, it's clear that there are a few social costs that we can't rely on the market to cover. Most of us, for example, want to ensure that a child born into poverty has access to a good education, even though that child and his/her family could not afford to pay for it. It's only a bit more of a stretch to argue for equal access to the media, and traditionally, our communities and our government have refrained from taking a pure, free-market approach to funding our media systems. In regards to TV, Lyndon B. Johnson and...

• June 10, 2009
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Open Media Project Sprints to Half-Way Point

by Tony Shawcross
2008 Knight News Challenge Winner

With two months remaining in the first half of our Knight-funded Open Media Project, we've got a busy few weeks ahead. Last month, we brought many of Drupal's top video and media developers together with the staff from the 7 OMP Beta-Test sites for the Open Media Camp in Denver. Next week, we're presenting the model at SCAN NATOA, hoping our user-automated model can be part of the solution for the endangered status of public access in LA. The following week, its up to Davis Media Access, where we'll assist them in the implementation of the Open Media tools. In...

• May 15, 2009
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Second Implementation of the Open Media Project Complete

by Tony Shawcross
2008 Knight News Challenge Winner

Ten members of the Deproduction team traveled to Austin this month to implement the Open Media tools at the second of 6 Beta sites, ChannelAustin. We traveled down in two RV's and scheduled the visit to coincide with SXSW, where we hosted a core conversation as part of the interactive festival. Austin is the first of the large Access Stations that we've worked with in this Knight News Challenge project, and it presented a whole new slate of challenges in comparison with the comparatively simpler implementation at Urbana Public TV. The entire process was documented, and the new ChannelAustin dev...

• March 24, 2009
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The Sins of Princes...

by Tony Shawcross
2008 Knight News Challenge Winner

I've been following the story of Prince's copyright battles for over a year, and found the latest development noteworthy enough to call attention to. My interest began with Prince and Universal targeting YouTube, fan sites, and housewives for a number of debatable copyright infringements in 2007. It got some good media attention at first, with ABC News doing a great piece in Oct. 2007. But although the attention on the subject has waned in the media, Prince and UMG have kept up their plight, and the latest fallout is the death of one of the oldest and most popular fan...

• February 5, 2009
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First Beta Site in the Open Media Project is a Success!

by Tony Shawcross
2008 Knight News Challenge Winner

Urbana Public Television, the first of six Public Access TV and Community Technology Centers to implement the model and modules developed for Deproduction's Knight News Challenge project, has launched their new Drupal website with our help. Lead Developer for Deproduction/Civic Pixel, Kevin Reynen explains the process of setting up this revolutionary new system with Kate Gorman of UPTV, "Launching a basic Drupal site can be a lot for someone to take in... let alone all of the new hardware, networking changes, file transfers, encoding, projects, reservations, error logging, etc, etc. I'm sure Kate was overwhelmed at times, but she persevered...

• February 2, 2009
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Phase 2 of the Open-Media Project Begins This Week

by Tony Shawcross
2008 Knight News Challenge Winner

Deproduction's KNC grant was designed in 4 distinct six-month phases. The first phase included an updated release of our Open-Source Drupal tools: the set of Drupal modules which enable Denver Open Media to function as a user-driven Public Access Community Media Center with no operating support from the city or cable provider in Denver. The process of developing these modules, and the features they are designed to include, can be seen at http://groups.drupal.org/open-media-project. The second phase officially launches this week, and involves a group of 6 beta-test partners who we will guide through the process of implementing the modules, and...

• January 23, 2009
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Denver Open Media Close to Selecting Beta Sites

by Tony Shawcross
2008 Knight News Challenge Winner

If you know of a Community Technology Center, Public Access TV station, University Media Program, or other non-commercial, community media outlet who may be interested in participating, please invite them to apply at http://deproduction.org/ombeta.

• October 5, 2008
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Open Invitation to the Alliance for Community Media Conference

by Tony Shawcross
2008 Knight News Challenge Winner

Denver Open Media is hosting the Western Regional Alliance for Community Media Conference, Oct 23-25, 2008 in Denver, CO. We will be showcasing the Drupal Modules being developed to empower user-generated media in our communities through Public Access TV stations and Community Technology Centers. The conference will be highlighting the new media technologies and efforts that allow access centers to operate on a streamlined, user-driven model. Deproduction has assembled a stellar Drupal Development team since being awarded the Knight NewsChallenge award, and they are making significant progress towards the first benchmark of our process: developing a robust set of custom...

• September 20, 2008
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Initial Milestones from Denver

by Tony Shawcross
2008 Knight News Challenge Winner

Goal 1: Staffing. Our first goal for the Deproduction / Denver Open Media project was to establish the development team. In June, we hired long-time contractor Brian Hiatt, as well as his partner/designer Sharee Dierringer, merging their Drupal development shop, Civic Pixel, into the Deproduction Family. We also posted our Developer Job Opening and with Brian at the helm, conducted a three-part interview process, and feel good about our top candidate. We hope to bring him on-board full-time by July 1. We're also lucky to have applied-for, and received, a CTC Vista, who will start on July 1 and will...

• June 13, 2008
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