Community Media's Path Out of Obscurity
Times of great change represent an opportunity to shift power, and the power shift many of us are working towards here is the democratization of the media. We seek to establish truly effective alternatives to the commercial media system, alternatives that are not relegated to obscurity. To build an effective alternative, we must begin by identifying the needs that are neglected by commercial media. Then we can capitalize on the competitive advantages that non-commercial media institutions have over our corporate media counterparts. Today, the media serve three primary needs: The media facilitate consumerism: The media informs consumers about products and...
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