ADJUST YOUR COLOR: The Truth of Petey Greene
THE FILMTHE MAKING OFTHE FILMMAKERSTALKBACK
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The Filmmakers

From filmmaker Loren Mendell:

We want to introduce younger generations to Petey Greene and his unique voice and style. Much of the news and entertainment being produced today is scripted and formulaic. The genius of Petey Greene was that he never used cue cards. He was freestyling. We hope the viewers will appreciate an unvarnished voice that we so rarely hear in the current media environment. We need to remember that change starts from the little voices, the ones that you barely hear. We hope Petey’s story will encourage young people to stand up and speak out.

Just like when Dewey Hughes helped Petey Greene get on the radio, maybe there’s a producer out there who will see this film and start looking in the back alleys and pool halls for that next unique voice.

His three favorite films:

Documentaries:
One Day in September
War Photographer
Pumping Iron

Features:
The Graduate
2001: A Space Odyssey
Goodfellas

His advice do you have for aspiring filmmakers:

Your time in this life is limited so make films that interest you. Get a camera—any camera—and practice shooting. Be unpredictable. Experience life away from your keyboard.

His most inspirational food for making independent film?

Jerky. If you don’t have time to break for lunch, jerky is the answer.

Filmmaker Bios

Loren Mendell
Director, Producer, Writer

Loren Mendell is an award-winning filmmaker who has directed, produced and shot projects for the PBS series Frontline/World, ABC, CBS, Showtime, Discovery, A&E, Bravo and The History Channel. He produced the Academy Award-nominated short film Our Time Is Up and co-founded the independent documentary production company Angry Young Ranch, whose slate of films includes IDA Award-nominee Cockfight (PBS), Change Up (Discovery), One Strong Arm (A&E Indie Films) and the feature documentary Bad Boys of Summer.

Bob DeMars
Producer

Bob DeMars, a youthful asset to Pelagius Films, received his degree in 2002 from the University of Southern California, where he was studying on a football scholarship. As a student athlete studying both film and business, he was awarded the prestigious John Wayne Memorial Award for his academic record. After directing a commercial and creating several successful business entities, he partnered with Pelagius Films in 2004. Since joining the company, DeMars has spearheaded many projects and was instrumental in guiding Talk to Me, starring Don Cheadle, to the big screen. ADJUST YOUR COLOR: The Truth of Petey Greenee is his first documentary.

Terence Greene
Producer

Terence R. Greene is a self-proclaimed, serial entrepreneur and artist. He is a native of Yonkers, New York with familial roots in Washington, D.C. At the forefront of the hip-hop movement, he worked as an independent record promoter, promoting artists such as LL Cool J, Allison Williams, Dougy Fresh and others. His work as an independent promoter greatly attributed to the early success of Def Jam Records. Terence currently resides in Washington, D.C. with his wife of 11 years. He continues his entrepreneurial work as a realtor, storyteller, artist, arts manager and HIV/AIDS prevention and awareness advocate. Terence is also the nephew of Petey Greene.

Joe Fries
Executive Producer

Joe Fries began his media career as an account executive in the Washington D.C. local television market. After many years of success, he left the comfort of broadcast television and joined an upstart group of ex-government politicos to form the ACSN cable network, which later became The Learning Channel. Heavily involved in the formation of TLC’s branding and programming, Fries gravitated to the creative side of the business. After forming Powerhouse, a major post-production facility that provided services to many news outlets and networks, he came to see the drama in the stories of real life. Recognizing the importance of quality and well-structured stories, Fries set his focus to acquiring true stories that had a wide market and significant artistic appeal. He joined forces with his partners to form Pelagius Films, Inc., in January of 2004, with the expressed purpose of realizing this vision.

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