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Juju
Album cover art for album by King Sunny Ade
Hear an audio clip from King Sunny Ade's 'Ara Ma Nfe Sinmi'
Hear an audio clip from King Sunny Ade’s “Ara Ma Nfe Sinmi”
Juju is Nigeria's most internationally recognized sound. Drawn from various Yoruba musical styles such as agigdigbo, were, apala, sakara and waka, the term "juju" was reportedly coined in the 1920s by Babtunde King, one of its early adopters. Juju musicians based their sound in traditional Yoruba drumming and call-and-response vocals and added instruments like the palm wine guitar and accordion, creating a distinct new style.

Within Nigeria, juju is a rich genre, with many different musicians playing variations on the theme. The most successful Nigerian juju musician is King Sunny Ade, who released his first album in 1967 and reached the height of his international stardom in the early 1980s. Other Nigerian juju stars include I.K. Dairo, Chief Commander Ebenezer Obey, Segun Adewale and Shina Peters.
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