In this excerpt from the Independent Lens documentary Forever Pure, we meet Arcadi Gaydamak, controversial Russian-Israeli billionaire owner of Israeli soccer team Beitar FC. Gaydamak admits he’s not much of a soccer fan but the team’s power and influence were very appealing to someone with designs on becoming mayor of Jerusalem. “It’s a very interesting propaganda tool,” he says. After Beitar won back-to-back Israeli League championships mayor seemed within his grasp, but it was not to be.