E-mail a friendFebruary 27, 2007
Maj. Gen. John Hawkins discusses the military's responsibilities to its soldiers. Trailblazer Edward Boyd and journalist Stephanie Capparell describe the backstory of the new book, The Real Pepsi Challenge.
Maj. Gen. John Hawkins
Maj. Gen. John Hawkins
Maj. Gen. John Hawkins is Assistant Deputy Chief of Staff for Personnel for the U.S. Army Reserve. He has government relations experience in the military and civilian sectors, including 28 years with the Defense Department and stints in counter-intelligence and the Army Congressional Budget Liaison Office. After 9/11, Hawkins led an international team in Afghanistan and barely escaped from terrorists while leaving Kabul. His civilian positions include working for The PMA Group and as Senior Counsel with Cohn & Wolfe.
Edward Boyd, Stephanie Capparell
Edward Boyd, Stephanie Capparell
Breaking color barriers at Pepsi (1:59).
Full interview. (13:50)
Former National Urban League exec, Edward Boyd, helped break corporate America's color barrier and transform U.S. business. During the cola wars of the '40s, Pepsi tried to gain advantage over Coke by hiring Boyd to lead an all-African American sales team. For her book, The Real Pepsi Challenge, Stephanie Capparell talked to Boyd and other surviving members of the 12-person team. A journalist for more than 20 years, Capparell is an editor for the Wall Street Journal's Marketplace page.