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Amazing but true--the march toward a consumer society slowed hardly at all during The Great Depression. Although Americans economized in many ingenious ways, their purchases of food and general merchandise did not decline between the years 1929 and 1935. Residential use of gas and electricity jumped, and radios and refrigerators became common in American households during this time. When the U.S. entered World War II in late 1941, Americans threw their energy into helping in the war effort. Anything that could be recycled was - fat was even taken back to the butcher for nitroglycerin production. Women adopted straight skirts because they took less material than the pleated ones that had been fashionable. Scrap drives, victory gardens (growing your own food), and rationing of gasoline and other goods lasted throughout the war, with Americans demonstrating their willingness to make great personal sacrifices for the good of the nation.
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