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THE VIDEO GAME REVOLUTION
HISTORY OF GAMING
INSIDE THE GAMES
IMPACT OF GAMING
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HOW A GAME IS MADE

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Marketing

Games are big business. According to the Entertainment Software Association, a blockbuster game like Grand Theft Auto: Vice City can cost between $3 million – $5 million to develop, with an addition $10 million for promotion and marketing.

With so much money at stake, the publishers go to great lengths to hype their games. This begins early, often while the game is still being designed. Companies send their designers and public relations staff to trade shows and conventions all over the world to promote their latest games. Demonstration versions, or "demos," are sometimes made available for download from the Internet to offer a sneak peak, and theatrical trailers like those created for Hollywood movies are released. All of this is done so that buyers will be willing to spend $15 to $60 (or more) to be immersed in the imaginary world that that game designers worked so hard to bring to life.

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