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MovieShift
How Digital Marketing Helped 'Avatar' Break the Box Office
Do you remember August 21, 2009? Moviegoers in more than 100 IMAX 3-D theaters worldwide watched 16 minutes of footage from a new James Cameron movie. That same day, Ubisoft debuted a trailer for a videogame based on the film, and Mattel unveiled action figures inspired by the film's characters. A day earlier, the teaser for the very same film... more »
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What Are the Universal Principles that Guide Journalism?
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MusicShift
Rent vs. Own: The Streaming Music Debate Continues
The exponential growth of Internet bandwidth combined with the ability to significantly compress digital audio has impacted the music industry in numerous ways, for better and worse. Just as file trading created a massive network of pirated music, the ability to stream audio in real-time has allowed for a number of innovative content distribution and promotion methods. Digital music streaming... more »
4MR
4 Minute Roundup: Facebook as News Reader; Engadget Comments
This episode of 4MR is brought to you by GoDaddy, helping you set up your own website in a snap with domain name registration, web hosting and 24/7 support. Visit GoDaddy to learn more. Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the rise of Facebook as a place to find news. Hitwise...
more »Digging Deeper
Google News to Publishers: Let's Make Love Not War
In the view of some traditional media execs, Google is a digital vampire or a parasite or tech tapeworm using someone else's content to profit. As that rhetoric heated up in the past year, Google has responded not with equal amounts of invective but with entreaties to help publishers. Google launched Fast Flip to help bring old-style page flipping...
more »MarketingShift
For years, the digerati have been declaring the end of email as a useful tool. Back in 2003, experts said RSS feeds would spell the death of the inbox. In 2007, Wired and CNET said younger generations were using IM, Facebook and MySpace instead of email. More recently, PC Magazine's John Dvorak proclaimed "9 Reasons E-mail is Dead," and The...
more »MagazineShift
On-Demand Publishing Opens Up Magazine Industry
Publishing a magazine independently used to mean spending a lot of money ordering hundreds or thousands of printed copies, and then hoarding the unsold inventory in dusty boxes in your garage for the next decade. The new pioneers in on-demand magazine publishing hope to save aspiring publishers from this expensive and cluttered fate. Online services that streamline the magazine publishing...
more »4MR
4 Minute Roundup: iPad Mania; Yelp Scores $100 Million
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the hype and reality around the latest device from Apple, the iPad. While some have slammed it for what it's missing, it's too early to tell how media companies might use it to sell their content. Plus, Yelp gets up to $100 million from Elevation Partners, helping some employees cash out without an IPO. And I ask Just One Question to Google News' Josh Cohen about whether Google should have started working with publishers sooner.
more »World View
GlobalPost Expands Partnerships, Struggles with Pay Service
A year ago, GlobalPost launched online with an ambitious mission to "redefine international news for the digital age...with a decidedly American voice." The idea was to hire freelance stringers around the world to report back to the U.S., and thereby fill the gap left by the closure of traditional media's foreign bureaus. While the site has forged important partnerships with...
more »NewspaperShift
College Media Should Ignore Siren Song of Pay Walls
The drumbeats are growing louder, as Rupert Murdoch, Steven Brill, and now the New York Times have confirmed: Pay walls or metered pricing systems for online news content will soon be coming to a high-profile website frequented by you. Too little, too late? Journalism's savior? A final nail-in-the-coffin separation between old and new media? The implications for the news industry...
more »BookShift
Best Coverage, Tweets of Apple iPad Event
The hype has reached fever pitch on the new tablet device being unveiled by Apple today in San Francisco. You're probably tired of going through tweets, live blogs and photo galleries trying to find the latest and best coverage of the latesty shiny gadget. So we've collected the best coverage around the web in one handy place here on...
more »World View
Local Radio Keeps Haiti Earthquake Survivors Connected
In two weeks, Haiti will be forgotten by much of the world. After foreign media leave, which will happen soon, only Haitian reporters will remain in the country as witnesses and a source of information. As it stands today, they are struggling just to keep their fellow citizens informed, which is often the case in the aftermath of a natural disaster.
more »5Across
5Across: Environmental Impact of Newspapers, Books, e-Waste
When I cancelled my daily newspaper subscription, I figured it was the right thing to do for the environment. No longer would someone have to print up all that newsprint and deliver it to my doorstep. But what I didn't consider was the environmental impact of all my electronic devices -- their energy use as well as the harm they can do when being "recycled" in developing countries.
more »Best of MediaShift
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Upcoming Events
February 10, 2010
Online Community Unconference East 2010
Location: New York
Online community professionals will gather for this one-day unconference. Topics include "Leveraging the "Wisdom of the Crowd" to Energize Your Community" and "Lessons Learned: Pitfalls and Best Practices in Community-Building," among others.
Twitter hashtag: #ocue2010
