The TV is on. You’re surfing the web. Chatting with someone on instant messaging. Your cell phone rings. The stereo is playing in the background. Our world is increasingly cluttered with media, and the Internet and technology have played key roles in making us more scattered than ever. Some people call it multi-tasking; others call it a severe case of attention deficit disorder (ADD). There’s an entire school of thought devoted to the Attention Economy, the idea that marketers will have to nail and claw to get our attention. So I ask you: Does anyone pay attention anymore, or is our world becoming dangerously ADD? Do you feel like we are naturally evolving and this is just part of technology becoming more enmeshed in our lives, or that we’re heading for an emotional meltdown? Share your thoughts in the comments below and I’ll share the best ones in the next Your Take Roundup.
Mediatwits Google Hangout
Mediatwits on SoundCloud
MediaShift delivers the best news on media and technology directly to your in-box.
Best of Mediashift
- Special Series: Crowdfunding the Media
- The Real Costs of Self-Publishing a Book
- Self-Publishing Your Book: Where’s the Money?
- We Need a Digital-First Curriculum to Teach Modern Journalism
- Why We Need Radical Change for Media Ethics, Not a Return to Basics
- Raju Narisetti's Top 9 Challenges Facing Journalism
- Who Really Owns Your Photos in Social Media? (Updated 2013 Edition)
- Native Advertising: How It Works at the Huffington Post