PoliticalShift MediaShift . Online Presidential Debate Distances the Candidates | PBS

PoliticalShift »

  • Share

Online Presidential Debate Distances the Candidates

American flag.jpg The handshake at the beginning. The sideways glances and furious note-taking. The occasional interruption. The partisan cheering. These are the hallmarks of presidential debates of years past. Yet, Yahoo, Slate and the Huffington Post believe that having the candidates in distant locations hooked up virtually online will make for a better "user-generated" debate.

The troika of websites recently announced plans for two online-only presidential debates in the fall -- one for Democrats and one for Republicans. The debates will be hosted on Yahoo, with video archived on Slate and Huffington Post. Average folks will be able to submit questions to the candidates, but the questions will be chosen ahead of time by PBS host Charlie Rose.

"It's a really significant, historic opportunity for the candidates to test their debate skills in a brand new format," Yahoo's director of news and information Scott Moore told the AP.

But I wonder just how much of a step forward the new format would be for a public debate. Having candidates in different locations means we don't have a feel for where they are and what situation they are in. There's something daunting and real about candidates up on stage under the lights having to answer questions posed by someone sitting right in front of them.

Unless the technology is down cold, I can't see this becoming a crystal clear communication mechanism that will offer spontaneity and continuity throughout an hour-long debate. When was the last time you were on a videoconference call where everyone could hear each other and tell what everyone else was doing and saying at the same time without any snafus?

And let's not even start to consider what will happen when Yahoo gets overloaded with thousands of questions and will have to serve millions of streams of live video to all the viewers who want to watch the debates live.

'User-Generated Politics'

I contacted Yahoo's Moore to ask him to explain the debate beyond what was reported in the basic AP story. I wanted to know why this was going to be a significantly different debate, and here's his explanation via email:

Well, for one thing, the format we're planning will be to have the candidates all online at the same time but in different locations. So rather than a highly formal setting, we'll have camera crews go to the candidates wherever they are on the campaign trail. That's different.

Second, the questions are going to come from the audience. Yahoo has run several programs already using its Answers software. In the case of Hillary Clinton, she posted a question that generated over 38,000 answers from our users. In the weeks leading up the online debate, Slate, Huffington Post and Yahoo will all offer users the opportunity to submit questions. Charlie Rose will sort through them and pick the best to ask the questions.

Third, while the debate is live, users will have the opportunity to rate the quality of a candidate's answer to a particular question. If you like Barack Obama's answer to a question on foriegn policy for example, you'll be able to give him a 'virtual thumbs up.' We will track the ratings in real time so our audience will have a running view of how people watching the debate feel about the quality of the candidate's answers to question.

Last, we'll archive the debate content so if you miss the live event, you'll easily be able to look up a candidate's answer on a particular topic even after the debate. You won't have to rely on a filter of media pundits to analyze the performances of the candidates even if you can't log on when it's live.

I like the idea for real-time ratings of the candidates and what they're saying, but I could also see how campaigns could try to jam the ratings in the favor of their candidates. I have to give the three sites credit for trying something different and experimental in the presidential campaigning realm -- and for their smarts in choosing something guaranteed to bring them traffic.

Moore says that this online presidential debate is part of Yahoo's push into "user-generated politics."

"Through Yahoo's social networking tools like Flickr, Jumpcut, Upcoming.org, Answers, Groups and Yahoo Video in combination with our leading news site and the power of Yahoo's network, we intend to be the online leader in election coverage."

Those are all pretty powerful features of Yahoo, but the problem has always been integration among Yahoo's sites -- without angering the denizens of each one.

And perhaps integration will be the trickiest part of an online debate as well. Where will the candidates be? Where will Charlie Rose be? Where will the audience be? Bringing them together for a unified experience on a computer screen will be a huge challenge. And it will have to overcome the loss of live interactions we're used to seeing in debates. There's something real and human about candidates sharing the stage, trading barbs and trying to look presidential under the klieg lights.

What do you think? Are online-only debates a good idea? Why or why not? Share your thoughts in the comments below.

Photo of the American flag by Jonathon Colman.

Check out MediaShift Sponsorship opportunities!

Newsletters

MediaShift delivers the best news on media and technology directly to your in-box.

By This Author

  • Mediatwits #49: Facebook IPO Mania; Internet Week; 16th Webby Awards

    Welcome to the 49th episode of the Mediatwits podcast, with Mark Glaser and Dorian Benkoil as co-hosts. Today is the day for the Facebook IPO, so we've got it covered like a wet blanket. Special guests Debra Aho Williamson of eMarketer and Troy Young of SAY Media talk over the ins and outs of Facebook as it soars into the...

  • Poll: What Do You Think About the Facebook IPO?

    Now we have a date (May 18) and a price range ($28 to $35 per share) for what could be the biggest initial public offering in the history of tech stocks: Facebook. The company has grown by leaps and bounds since it was born in Mark Zuckerberg's dorm at Harvard in 2004, and now could make Zuckerberg richer than Microsoft...

  • Poll: What's Your Philosophy on Paying for Online Content?

    Pay walls, metered walls, subscriptions, micro-payments. There are so many ways that online publishers are considering charging visitors for content. While most content online was free in the old days of the web, more publications are following the lead of WSJ.com and NYTimes.com and putting up some kind of pay wall -- leaky or not. So what's your philosophy on...

Stay Informed

Who We Are

MediaShift tracks how new media -- from weblogs to podcasts to citizen journalism -- are changing society and culture.