Your Take MediaShift . What services do you trust for measuring web traffic to your site? | PBS

Your Take »

  • Share

What services do you trust for measuring web traffic to your site?

Mark Glaser

by Mark Glaser, July 30, 2007

Tagged: , ,

I've been engrossed in the topic of web measurement the past couple weeks, with a two-part series here at MediaShift. In the first part, I wondered why the web, which is supposed to be the most measurable medium ever (putting TV and radio audience measurement to shame), is still so inconsistent with so few standards in place. If you write a blog or run a website, what web traffic numbers do you trust? Your own server logs, or web analytics firms such as WebTrends or Omniture, or Alexa or HitWise? Or do you feel that Nielsen and comScore do a decent job of gauging traffic? How do you think web measurement could be improved? Share your thoughts in the comments below and I'll run the best ones in a future Your Take Roundup.

  • Report an Error
    @

    The information you supply will only be used to send this email.

  • Share
Check out MediaShift Sponsorship opportunities!

Multimedia

5Across Video Show

5Across: Beyond the Book: E-Books and Self-Publishing

Subscribe

All Episodes »

The Mediatwits

Facebook IPO Mania; Internet Week; 16th Webby Awards

Subscribe

Subscribe in iTunes

All Episodes »

Newsletters

MediaShift delivers the best news on media and technology directly to your in-box.

Best of MediaShift

By This Author

  • Mediatwits #49: Facebook IPO Mania; Internet Week; 16th Webby Awards

    Welcome to the 49th episode of the Mediatwits podcast, with Mark Glaser and Dorian Benkoil as co-hosts. Today is the day for the Facebook IPO, so we've got it covered like a wet blanket. Special guests Debra Aho Williamson of eMarketer and Troy Young of SAY Media talk over the ins and outs of Facebook as it soars into the...

  • Mediatwits #48: Yahoo CEO Under Fire; Pros and Cons of Metered Pay Walls

    Welcome to the 48th episode of the Mediatwits podcast, with Mark Glaser and the Rafat Ali as co-hosts. On this show, we turn to the chaotic soap opera that continues at Yahoo, once an Internet darling on its umpteenth remake. Its new CEO Scott Thompson appears to have padded his bio with a computer science degree that he never received....

  • Mediatwits #47: Positively Dan Rather; Future of Facebook; Rise of Snip.it

    Welcome to the 47th episode of the Mediatwits podcast, this time with Mark Glaser and the Rafat Ali as co-hosts. On this show, Rafat had the honor (and early-morning wakeup call) to interview news icon Dan Rather at 7 a.m. while Rather was traveling by train to Washington, D.C. Rather has a new memoir out, "Rather Outspoken," and talked to...

Stay Informed

Who We Are

MediaShift tracks how new media -- from weblogs to podcasts to citizen journalism -- are changing society and culture.

Reader Poll