Everywhere you turn, newspaper websites are getting the blog religion. They’re either adding new blogs from reporters or community members, or setting up an alliance to share advertising, or just buying up big-name bloggers, as the New York Times has done with Freakonomics and by hiring TVNewser’s Brian Stelter. Alana Semuels counts all the ways newspapers and bloggers are working together in a recent LA Times article. “Newspaper websites, desperate for readers and revenue, are increasingly in cahoots with bloggers, posting and plugging them and even sharing advertising revenue,” she wrote. So what gives? Are newspapers getting too blog-happy and perhaps lowering editorial standards? Are bloggers sleeping with the enemy and selling out? Or is this just the inevitable evolution of both sides as they find their place in the online media ecosystem? Share your thoughts in the comments below and I’ll run the more interesting ones in a future Your Take Roundup.
Mediatwits Google Hangout
Mediatwits on SoundCloud
MediaShift delivers the best news on media and technology directly to your in-box.
Best of Mediashift
- Cutting the Cord 2015: A Special Series on Streaming TV
- Your Guide to Cutting the Cord to Cable TV
- Why It Takes More than Unplugging to Solve Modern Stress
- How to Unplug Your Kids Despite Schools Pushing Tech with Common Core
- Special Series: Unplugging from Technology 2015
- DigitalEd: How to Manage, Verify Eyewitness Media on Social
- DigitalEd: iPhone Audio Reporting 101
- DigitalEd: How Publishers Can Engage on Social & Drive Revenue
Get MediaShift Daily via Email
Follow us on Social
Who we Are
MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.
If you're interested in submitting a guest column, see our guidelines here.