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MediaShift
10 MediaShifting Moments of 2007
As the year 2007 sets in the distance, we can take some time to consider the year that was. I'm not a huge fan of year-end lists, but sometimes they help us get a grip on what transpired -- and ponder what's to come. What's perhaps most amazing about 2007 is that two distinct phenomena -- the iPhone and...
more »Digging Deeper
When Will Google's 'Big Project' YouTube Bring in Profits?
In its brief 22-month history, video-sharing site YouTube has become a cultural phenomenon. The Iraq War has been called the "YouTube War" because of the videos that are regularly uploaded by soldiers and insurgents. The upcoming U.S. presidential race has been called the "YouTube Election" with its own "YouTube Debates" thanks to the questions for candidates uploaded by the...
more »Philosophy
Journalists, Bloggers Have a Sorry History at Startups
As a journalist covering a particular business, there is a temptation to believe that we know enough about that business to actually become a full participant in that business. We have been writing about it, we see what works and what fails, so we should know enough to try our hand at it too. But more often than not,...
more »Social Networking
The Universal Language of Facebook
It's been just four short years since a college student named Mark Zuckerberg launched a new social network with a very specific target demographic: American Ivy League college students. Since then, the Facebook phenomenon has exceeded everyone's expectations. After opening up accessibility to anyone interested in signing up late last year, growth in the U.S. for the social network has...
more »Digging Deeper
Your Guide to Hyper-Local News
Hyper-local news is the information relevant to small communities or neighborhoods that has been overlooked by traditional news outlets. Thanks to cheap self-publishing and communication online, independent hyper-local news sites have sprung up to serve these communities, while traditional media has tried their own initiatives to cover what they've missed. In some cases, hyper-local sites let anyone submit stories, photos or videos of the community, with varying degrees of moderation and filtering. Pioneers such as "Northwest Voice" in Bakersfield, Calif., and "YourHub", which started in Denver, actually reverse publish select material from their websites in print publications. Both of them are run by mainstream newspaper publishers.
more »MobileShift
How to Make Smartphones Smarter
The cell phone industry in the United States is at a crossroads. Verizon announced it would open up its networks to other devices, AT&T opened its already-open network and Google has been pushing the carriers to adopt its more open Android platform. Whether any of this makes any sense to you, there's an obvious trend towards openness by cell...
more »Your Take
How important is digital media in the 2008 U.S. presidential campaign?
As the U.S. presidential primary season quickly approaches, the question remains just how important the Internet and new media have been in the election race. While political tracking sites such as TechPresident can show how many Facebook friends the candidates have, or how many video views they've had on YouTube, there isn't a direct correlation between online popularity and actual...
more »Jennifer Woodard Maderazo
6 Reasons I'm Not Hooked on Podcasts
A year ago, Mark wrote about the factors that were limiting the growth of podcast adoption. Some of the problems include the difficulty in finding quality content, a lack of understanding of the medium, and a general impatience in getting podcasts to work. I can relate. Try as I might, I haven't been able to make podcasts a part of...
more »Digging Deeper
Hype and Backlash for Second Life Miss the Bigger Picture
In May 2006, BusinessWeek ran a cover story on the virtual world Second Life (SL) by Robert Hof called My Virtual Life. The tagline breathlessly said, "A journey into a place in cyberspace where thousands of people have imaginary lives. Some even make a good living. Big advertisers are taking notice." It didn't take long for other mainstream media...
more »Philosophy
Revamping the Story Flow for Journalists
Every time I sit down to write an in-depth story for MediaShift, I start getting that same sinking feeling: I'm missing something. Did someone else already write this story? Did I talk to all the right people? Did those people tell me everything I should know? Are my assumptions and story angle sound? Did I get all sides of...
more »Tags
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