Researchers have predicted that video ads would explode just as online video audiences have expanded -- but it hasn't happened yet. Longer form video ads that play before videos (a.k.a. pre-roll ads) don't seem appropriate when the video is brief. And marketers are wary about advertising around user-generated videos that have edgy content. YouTube has experimented with overlay videos and is now letting people sell their own ads. What format for video ads would you actually welcome? Relevant ads to you? Creative ads that can become their own viral videos? Ads that are tied closely to the video's content? Which type of video format do you prefer and which one do you think will end up being accepted by video makers, advertisers and the viewing public? Share your thoughts in the comments below and I'll run the best ones in the next Your Take Roundup.
What kind of video advertisements would you welcome?
by Mark Glaser, June 23, 2008
Multimedia
Newsletters
MediaShift delivers the best news on media and technology directly to your in-box.
Best of MediaShift
By This Author
-
Mediatwits #49: Facebook IPO Mania; Internet Week; 16th Webby Awards
Welcome to the 49th episode of the Mediatwits podcast, with Mark Glaser and Dorian Benkoil as co-hosts. Today is the day for the Facebook IPO, so we've got it covered like a wet blanket. Special guests Debra Aho Williamson of eMarketer and Troy Young of SAY Media talk over the ins and outs of Facebook as it soars into the...
-
Mediatwits #48: Yahoo CEO Under Fire; Pros and Cons of Metered Pay Walls
Welcome to the 48th episode of the Mediatwits podcast, with Mark Glaser and the Rafat Ali as co-hosts. On this show, we turn to the chaotic soap opera that continues at Yahoo, once an Internet darling on its umpteenth remake. Its new CEO Scott Thompson appears to have padded his bio with a computer science degree that he never received....
-
Mediatwits #47: Positively Dan Rather; Future of Facebook; Rise of Snip.it
Welcome to the 47th episode of the Mediatwits podcast, this time with Mark Glaser and the Rafat Ali as co-hosts. On this show, Rafat had the honor (and early-morning wakeup call) to interview news icon Dan Rather at 7 a.m. while Rather was traveling by train to Washington, D.C. Rather has a new memoir out, "Rather Outspoken," and talked to...
Stay Informed
News Feed »
Follow us on Twitter »Who We Are
MediaShift tracks how new media -- from weblogs to podcasts to citizen journalism -- are changing society and culture.
Reader Poll