Here’s the latest 4MR audio report from MediaShift. In this week’s edition, I look at the deals Microsoft made recently with Twitter and Facebook to incorporate tweets and status updates into its Bing search engine. Google quickly announced a deal with Twitter too, but why should we care? Also, Bloomberg bought out BusinessWeek magazine, but the jewel might well be BusinessWeek.com. And I ask Just One Question to Chris O’Brien of the San Jose Mercury News to get his take on the Twitter deals with Microsoft and Google.

Check it out:

bareaudio102309.mp3

Background music is “What the World Needs” by the The Ukelele Hipster Kings via PodSafe Music Network.

Here are some links to related sites and stories mentioned in the podcast:

Twitter-Microsoft Bing Deal Confirmed, but so Is Facebook-Bing at AllThingsD

With Bing, That Sound You Hear Is Facebook & Twitter Saying, Ka-Ching! at MediaPost

RT @google – Tweets and updates and search, oh my! at Google Blog

Google and Microsoft Crank Up Rivalry at the Wall Street Journal

Google Follows Microsoft With Twitter Search Deal Of Its Own at PaidContent

Bloomberg’s Pearlstine – Buying BusinessWeek Matches Need – And Desire at PaidContent

Bloomberg LP Puts Another Tool in the Belt. Now Gunning for WSJ? at NYT Media Decoder

Bloomberg Got a Bargain at The Big Money

Bloomberg to Buy BusinessWeek After McGraw-Hill Tires of Losses at the Wall Street Journal

Added Bonus: Here’s the entire interview with Chris O’Brien:

Here’s a graphical view of last week’s MediaShift survey results. The question was: “What do you think about the FTC’s rules for blogger disclosure?”

i-629473750470a12ff71e9a64146808b9-survey grab ftc.jpg

Also, be sure to vote in our poll about what you think about real-time search.

Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.