4 Minute Roundup: Twitter's Real-Time Search Deals; Bloomberg Rising

Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the deals Microsoft made recently with Twitter and Facebook to incorporate tweets and status updates into its Bing search engine. Google quickly announced a deal with Twitter too, but why should we care? Also, Bloomberg bought out BusinessWeek magazine, but the jewel might well be BusinessWeek.com. And I ask Just One Question to Chris O'Brien of the San Jose Mercury News to get his take on the Twitter deals with Microsoft and Google.\n\nCheck it out:\n\n\n\n

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\n\nBackground music is \"What the World Needs\" by the \"The Ukelele Hipster Kings\":http://www.mevio.com/music/?artist_id=1930 via PodSafe Music Network. \n\nHere are some links to related sites and stories mentioned in the podcast:\n\n\"Twitter-Microsoft Bing Deal Confirmed, but so Is Facebook-Bing\":http://kara.allthingsd.com/20091021/exclusive-guess-who-else-is-coming-to-dinner-twitter-microsoft-bing-deal-confirmed-but-so-is-facebook-bing/ at AllThingsD\n\n\"With Bing, That Sound You Hear Is Facebook & Twitter Saying, Ka-Ching!\":http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115879 at MediaPost\n\n\"RT @google - Tweets and updates and search, oh my!\":http://googleblog.blogspot.com/2009/10/rt-google-tweets-and-updates-and-search.html at Google Blog\n\n\"Google and Microsoft Crank Up Rivalry\":http://online.wsj.com/article/SB10001424052748704597704574487423504899680.html at the Wall Street Journal\n\n\"Google Follows Microsoft With Twitter Search Deal Of Its Own\":http://paidcontent.org/article/419-google-follows-microsoft-with-twitter-search-deal-of-its-own/ at PaidContent\n\n\"Bloomberg's Pearlstine - Buying BusinessWeek Matches Need - And Desire\":http://paidcontent.org/article/419-interview-bloombergs-pearlstine-says-buying-businessweek-matches-need-a/ at PaidContent\n\n\"Bloomberg LP Puts Another Tool in the Belt. Now Gunning for WSJ?\":http://mediadecoder.blogs.nytimes.com/2009/10/14/bloomberg-lp-puts-another-tool-in-the-belt-now-gunning-for-wsj/?hp at NYT Media Decoder\n\n\"Bloomberg Got a Bargain\":http://www.thebigmoney.com/blogs/sausage/2009/10/14/bloomberg-got-bargain at The Big Money\n\n\"Bloomberg to Buy BusinessWeek After McGraw-Hill Tires of Losses\":http://online.wsj.com/article/SB10001424052748704107204574471680362516084.html at the Wall Street Journal\n\nAdded Bonus: Here's the entire interview with Chris O'Brien:\n\n\n\nHere's a graphical view of last week's MediaShift survey results. The question was: \"What do you think about the FTC's rules for blogger disclosure?\"\n\n

\n\nAlso, be sure to vote in our poll about what you think about real-time search.\n\nMark Glaser is executive editor of MediaShift and \"Idea Lab\":http://www.pbs.org/idealab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the \"Online Publishers Association\":http://www.online-publishers.org. He lives in San Francisco with his son Julian. You can follow him on Twitter \"@mediatwit\":http://www.twitter.com/mediatwit.\n