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Here’s the latest 4MR audio report from MediaShift. In this week’s edition, I look at the hype and reality around the latest device from Apple, the iPad. While some have slammed it for what it’s missing, it’s too early to tell how media companies might use it to sell their content. Plus, Yelp gets up to $100 million from Elevation Partners, helping some employees cash out without an IPO. And I ask Just One Question to Google News’ Josh Cohen about whether Google should have started working with publishers sooner.

Check it out:

4mrbareaudio12910.mp3

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Background music is “What the World Needs” by the The Ukelele Hipster Kings via PodSafe Music Network.

Here are some links to related sites and stories mentioned in the podcast:

8 Things That Suck About the iPad at Gizmodo

The Anti-Hype – Why Apple’s iPad Disappoints at Mashable

The Apple iPad – First Impressions at NY Times

Can iPad save media? Skeptics weigh in at Reflections of a Newsosaur

Debating the merits of Apple’s iPad at News.com

Can Apple’s iPad Save the Media After All? at Wired Epicenter

Taking A Deeper Look At Media’s Appetite For The iPad at PaidContent

Does Apple’s IPad Take a Bite Out of Web Advertising? at AdAge

The iPad Is a Multimedia Device. So Where Are the Media? Be Patient. at MediaMemo

Will the iPad Help Media? Possibly. Save Media? No. at GigaOm

Elevation Partners giving Yelp a boost at SF Chronicle

Yelp Taking Big Investment From Elevation Partners at TechCrunch

Yelp Gets Up to $100 Million From Elevation Partners at BusinessWeek

Three’s A Trend – First Facebook, Then Zynga, Now Yelp at WSJ

Google Now Collecting Local Reviews From Non-Traditional Sources at Search Engine Land

Google Maps Now Adding Reviews from News Sites, Hyperlocal Blogs and Other Non Traditional Review Sources at Understanding Google Maps

Here’s a graphical view of the most recent MediaShift survey results. The question was: “What do you think about Google’s intent to run an uncensored site in China?”

i-3f3ef3d5f8ea2c45c45a17d26aac815b-survey grab china.jpg

Also, be sure to vote in our poll about the iPad:

Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.

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