4 Minute Roundup: iPad Mania; Yelp Scores \$100 Million

This episode of 4MR is brought to you by GoDaddy, helping you set up your own website in a snap with domain name registration, web hosting and 24/7 support. Visit \"GoDaddy\":http://bit.ly/godaddydeal to learn more.\n\nHere's the latest 4MR audio report from MediaShift. In this week's edition, I look at the hype and reality around the latest device from Apple, the iPad. While some have slammed it for what it's missing, it's too early to tell how media companies might use it to sell their content. Plus, Yelp gets up to \$100 million from Elevation Partners, helping some employees cash out without an IPO. And I ask Just One Question to Google News' Josh Cohen about whether Google should have started working with publishers sooner.\n\nCheck it out:\n\n\n\n

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\n\n>>> \"Subscribe to 4MR\":http://www.pbs.org/mediashift/audio_podcast.xml <<<\n\n>>> \"Subscribe to 4MR via iTunes\":itpc://www.pbs.org/mediashift/audio_podcast.xml <<<\n\nBackground music is \"What the World Needs\" by the \"The Ukelele Hipster Kings\":http://www.mevio.com/music/?artist_id=1930 via PodSafe Music Network. \n\nHere are some links to related sites and stories mentioned in the podcast:\n\n\"8 Things That Suck About the iPad\":http://i.gizmodo.com/5458382/8-things-that-suck-about-the-ipad at Gizmodo\n\n\"The Anti-Hype - Why Apple's iPad Disappoints\":http://mashable.com/2010/01/27/apple-ipad-downsides/ at Mashable\n\n\"The Apple iPad - First Impressions\":http://pogue.blogs.nytimes.com/2010/01/27/the-apple-ipad-first-impressions/ at NY Times\n\n\"Can iPad save media? Skeptics weigh in\":http://newsosaur.blogspot.com/2010/01/can-ipad-save-media-skeptics-weigh-in.html at Reflections of a Newsosaur\n\n\"Debating the merits of Apple's iPad\":http://news.cnet.com/8301-13579_3-10443604-37.html?tag=newsLeadStoriesArea.1 at News.com\n\n\"Can Apple's iPad Save the Media After All?\":http://www.wired.com/epicenter/2010/01/can-apples-ipad-save-the-media-after-all/ at Wired Epicenter\n\n\"Taking A Deeper Look At Media's Appetite For The iPad\":http://paidcontent.org/article/419-taking-a-deeper-look-at-medias-appetite-for-the-ipad/ at PaidContent\n\n\"Does Apple's IPad Take a Bite Out of Web Advertising?\":http://adage.com/digitalnext/article?article_id=141779 at AdAge\n\n\"The iPad Is a Multimedia Device. So Where Are the Media? Be Patient.\":http://mediamemo.allthingsd.com/20100127/the-ipad-is-a-multimedia-device-so-wheres-the-media-be-patient/ at MediaMemo\n\n\"Will the iPad Help Media? Possibly. Save Media? No.\":http://gigaom.com/2010/01/27/will-the-ipad-help-media-possibly-save-media-no/ at GigaOm\n\n\"Elevation Partners giving Yelp a boost\":http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/01/27/BUL41BOGUR.DTL at SF Chronicle\n\n\"Yelp Taking Big Investment From Elevation Partners\":http://www.washingtonpost.com/wp-dyn/content/article/2010/01/19/AR2010011900237.html at TechCrunch\n\n\"Yelp Gets Up to \$100 Million From Elevation Partners\":http://www.businessweek.com/technology/content/jan2010/tc20100127_525405.htm at BusinessWeek\n\n\"Three's A Trend - First Facebook, Then Zynga, Now Yelp\":http://blogs.wsj.com/venturecapital/2010/01/27/threes-a-trend-first-facebook-then-zynga-now-yelp/?mod=rss_WSJBlog at WSJ\n\n\"Google Now Collecting Local Reviews From Non-Traditional Sources\":http://searchengineland.com/google-now-collecting-local-reviews-from-non-traditional-sources-33717 at Search Engine Land\n\n\"Google Maps Now Adding Reviews from News Sites, Hyperlocal Blogs and Other Non Traditional Review Sources\":http://blumenthals.com/blog/2010/01/18/google-maps-now-adding-reviews-from-news-sites-hyperlocal-blogs-and-other-non-traditional-review-sources/ at Understanding Google Maps\n\nHere's a graphical view of the most recent MediaShift survey results. The question was: \"What do you think about Google's intent to run an uncensored site in China?\"\n\n

\n\nAlso, be sure to vote in our poll about the iPad:\n\n\n\nMark Glaser is executive editor of MediaShift and \"Idea Lab\":http://www.pbs.org/idealab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the \"Online Publishers Association\":http://www.online-publishers.org. He lives in San Francisco with his son Julian. You can follow him on Twitter \"@mediatwit\":http://www.twitter.com/mediatwit.\n\nThis episode of 4MR is brought to you by GoDaddy, helping you set up your own website in a snap with domain name registration, web hosting and 24/7 support. Visit \"GoDaddy\":http://bit.ly/godaddydeal to learn more.\n