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Here’s the latest 4MR audio report from MediaShift. In this week’s edition, I look at Google’s recent move to stop censoring its site in China and instead redirect traffic to its uncensored Hong Kong site. Google is also running real-time search results and asking Congress to punish countries that filter the Net, but will the move backfire? Plus, magazine publishers are moving quickly developing iPad apps and even selling advertising on their apps before they even exist. Will people pay for those apps? I ask Just One Question to Susan Currie Sivek about how the iPad will change the magazine business.

Check it out:

4mrbareaudio32610.mp3

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Listen to my entire interview with Susan Currie Sivek:

Background music is “What the World Needs” by the The Ukelele Hipster Kings via PodSafe Music Network.

Here are some links to related sites and stories mentioned in the podcast:

Google’s Tangled Chinese Web at WSJ

Google Shuts China Site in Dispute Over Censorship at NY Times

Google’s China Temporary Redirect Shenanigans at MediaPost

Google adds Twitter feed in China, again defying that country’s rules at LA Times

Google Calls for Action on Web Limits at NY Times

U.S. Push on Internet Freedom Could Backfire at WSJ’s Real-Time China blog

Advertisers Show Interest in iPad at NY Times

Apple Scrambles to Secure iPad Deals at WSJ

Advertisers Break Out Checkbooks for iPad Magazine Deals at WSJ Digits

Magazines Use the iPad as Their New Barker at WSJ

WSJ on iPad for $17.99 a month, magazines to be at or near newsstand prices? at Engadget

Check out some of the write-in answers of our recent poll asking what people thought about their cable and satellite TV service:

i-4791914b85d6434a83263db27cc3cbfd-cable survey grab.jpg

Also, be sure to vote in our poll about how you think the iPad will affect the media industry:


Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.

This episode of 4MR is brought to you by GoDaddy, helping you set up your own website in a snap with domain name registration, web hosting and 24/7 support. Visit GoDaddy to learn more.