This episode of 4MR is brought to you by the Knight Digital Media Center, providing a spectrum of training for the 21st century journalist. Find out more at KDMC’s website. It’s also underwritten by GoDaddy, helping you set up your own website in a snap with domain name registration, web hosting and 24/7 support. Visit GoDaddy to learn more.

Here’s the latest 4MR audio report from MediaShift. In this week’s edition, I look at the growing interest in geo-location services such as Foursquare and Gowalla, especially as the South by Southwest conference begins in Austin, Texas. Now, Twitter and Facebook are both preparing to add geo-location to their services as well, and Google already has Latitude and Buzz that can show your location. But will this become a mainstream phenomenon or just a pastime for the tech-savvy in-crowd? I talk to analyst Greg Sterling to find out more.

Check it out:

4mrbareaudio31210.mp3

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Background music is “What the World Needs” by the The Ukelele Hipster Kings via PodSafe Music Network.

Here are some links to related sites and stories mentioned in the podcast:

Facebook’s Coming Location Service – Feature for Users, Platform for Apps at Inside Facebook

Just In Time For The Location Wars, Twitter Turns On Geolocation On Its Website at TechCrunch

Facebook Will Allow Users to Share Location at NY Times Bits blog

Vicarious.ly – SimpleGeo’s One Location-Based Stream To Visualize Them All at TechCrunch

Facebook, Twitter Ready Location-Based Features at PC World

Facebook Isn’t For Real Life Friends Anymore, Says Foursquare’s Dennis Crowley at Business Insider

Foursquare, Gowalla and the future of geo-location at the Telegraph

In geolocation wars, SXSWi is mere skirmish at CNET

6 Thoughts About Location Madness at ReadWriteWeb

What Are the Legal Implications of PleaseRobMe? at MediaShift

Also, be sure to vote in our poll about what you think geo-location services:

Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.

This episode of 4MR is brought to you by the Knight Digital Media Center, providing a spectrum of training for the 21st century journalist. Find out more at KDMC’s website. It’s also underwritten by GoDaddy, helping you set up your own website in a snap with domain name registration, web hosting and 24/7 support. Visit GoDaddy to learn more.

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