Here’s the latest 4MR audio report from MediaShift. In this week’s edition I focus on the proposal by the FCC chairman Julius Genachowski to find a “third way” of regulating broadband providers. His “Goldilocks” approach tries to inforce fairness and Net neutrality rules, but not be too heavy-handed by avoiding setting prices for ISPs or forcing them to open up their lines. Reaction was tepid from both sides of the political aisle. I try to explain Genachowski’s approach, and talk with the Investigative Reporting Workshop’s John Dunbar, who thinks there’s little to cheer consumer advocates in this proposal.

Check it out:

4mrbareaudio5710.mp3

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Listen to my entire interview with John Dunbar:

dunbar full.mp3

Background music is “What the World Needs” by the The Ukelele Hipster Kings via PodSafe Music Network.

Here are some links to related sites and stories mentioned in the podcast:

The FCC’s ‘Third Way,’ Will it Work? at CBSNews

FCC’s Genachowski Tries To Carve A ‘Third Way’ For Regulating ISPs at PaidContent

FCC’s Third Way – What You Need to Know at PC Magazine

FCC Chair Cites ‘Third Way’ For Neutrality at MediaPost

FCC’s third way – Regulate Internet access, not Internet content at VentureBeat

How the FCC Plans to Regulate Internet Lines at WSJ Digits

FCC statement – ‘Third way’ legal framework at CNET

FCC Web Rules Create Pushback at WSJ

Also, be sure to vote in our poll about what you think the FCC’s proposal:

Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.

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