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4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.

In this week’s 4MR podcast I look at the surprising success of the Amazon Kindle e-reader in the wake of the hit Apple iPad tablet. While many people expected the iPad to impact the e-reader market, instead the major players cut prices and Kindle sales tripled in the past month. Plus, Amazon announced a new line of Kindles that will cost even less — with no touch screen or color. Book publishing veteran and MediaShift contributor Dan Brodnitz talked with me about Amazon’s successful sell-everywhere strategy.

Check it out:

4mrbareaudio73010.mp3

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Listen to my entire interview with Dan Brodnitz:

brodnitz full.mp3

Background music is “What the World Needs” by the The Ukelele Hipster Kings via PodSafe Music Network.

Here are some links to related sites and stories mentioned in the podcast:

Amazon’s new $139 WiFi Kindle for pre-order at Amazon

Amazon debuts new Kindle design, with Wi-Fi only version at MarketWatch

Amazon – Kindle Sales Growth Tripled Since Price Cut; E-Books Pass Print at PaidContent

Amazon sells out of Kindle at CNET

Tablets Are On The Rise But Don’t Count Out E-Readers – Or Amazon at PaidContent

What does Amazon.com’s rosy ebook news mean? LA Times’ Jacket Copy blog

Amazon Mobile Sales Topped $1 Billion In Past 12 Months at PaidContent

Wasn’t the Kindle supposed to be firewood? at CNET

Amazon – Kindle titles outpacing hardcovers at CNET

Also, be sure to vote in our poll about what you the future holds for the Kindle:

Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.


i-59e41f7d887bee107a310677b0f93a1e-news21 small.jpg

4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.

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Join MediaShift sponsor Blurb for a great slate of events celebrating self-publishing, tech and the art of the printed book. The CreaTech Mixer is April 22 in San Francisco; two Imprimatur launches are April 21 in New York, and April 24 in SF. Don't miss them!