4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.
In this week’s 4MR podcast I look at the move by Time.com to restrict access to its print stories online. Rather than set up a pay wall, Time shows abridged versions of print stories and asks you to subscribe to the print magazine or get its $5 iPad app edition instead. That has critics howling. I also talked with PaidContent co-editor Staci Kramer, who considers Time’s strategy a “condom” between online visitors and the print magazine.
Check it out:
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Listen to my entire interview with Staci Kramer:
Background music is “What the World Needs” by the The Ukelele Hipster Kings via PodSafe Music Network.
Here are some links to related sites and stories mentioned in the podcast:
Time’s big new paywall at Reuters
Time Magazine putting up a paywall to protect print? at Nieman Lab
Time Magazine Dons An Online Condom at PaidContent
Time Takes a Step Away From Free Web Content at NY Times Media Decoder
Time Inc.‘s Web Paywall, Explained at MediaMemo
Also, be sure to vote in our poll about which pay walls you think will succeed (if any):
Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.
4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.Related