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4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.

In this week’s 4MR podcast I look at the move by Time.com to restrict access to its print stories online. Rather than set up a pay wall, Time shows abridged versions of print stories and asks you to subscribe to the print magazine or get its $5 iPad app edition instead. That has critics howling. I also talked with PaidContent co-editor Staci Kramer, who considers Time’s strategy a “condom” between online visitors and the print magazine.

Check it out:

4mrbareaudio7910.mp3

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Listen to my entire interview with Staci Kramer:

kramer full.mp3

Background music is “What the World Needs” by the The Ukelele Hipster Kings via PodSafe Music Network.

Here are some links to related sites and stories mentioned in the podcast:

Time’s big new paywall at Reuters

Time Magazine putting up a paywall to protect print? at Nieman Lab

Time Magazine Dons An Online Condom at PaidContent

Time magazine remains free online, but offers less content at SFNBlog

Time Takes a Step Away From Free Web Content at NY Times Media Decoder

In Which Time Inc. Rides on the Wall of Death One More Time at Newsweek

Time Magazine Walls Off Its Web Site: Will You Pay Up? at MediaMemo

Time Inc.‘s Web Paywall, Explained at MediaMemo

Also, be sure to vote in our poll about which pay walls you think will succeed (if any):


Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.


i-59e41f7d887bee107a310677b0f93a1e-news21 small.jpg

4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.