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4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.

In this week’s 4MR podcast I look at the ambitious plan by American Public Media honcho Bill Kling to add more than 300 new reporters and editors to four local public radio newsrooms, at a funding cost of $100 million. These new reporters would be digital-first and focus on text and multimedia before radio. I spoke to Ken Doctor, who wrote a detailed article about Kling’s plan recently.

Check it out:

4mrbareaudio101510.mp3

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Listen to my entire interview with Ken Doctor:

doctor final.mp3

Background music is “What the World Needs” by the The Ukelele Hipster Kings via PodSafe Music Network.

Here are some links to related sites and stories mentioned in the podcast:

Public Media’s $100 Million Plan – 100 Journalists Per City at Newsonomics

More details on Bill Kling’s $100 million, 100-journalists-per-city public-media plan at MinnPost

Hundreds of Well-Paid Media Jobs (Could Be) Coming to Your City! at Gawker

WBEZ, News Giant? at Chicago Reader

Report – Top Public Radio Stations Developing Plan To Increase News Staffs at AllAccess.com

MPR’s Bill Kling Steps Down – And Up – From Public Radio at Newsonomics

Also, be sure to vote in our poll about what you think about Skype adding Facebook functions:

Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.


i-59e41f7d887bee107a310677b0f93a1e-news21 small.jpg

4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.

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