Online publishers are in a real conundrum when it comes to selling digital subscriptions in the Apple universe. On one hand, there’s the popularity of Apple, the App Store, iTunes and the iPad and iPhone — you can’t simply ignore them? On the other hand, Apple is taking a big 30% cut of subscription sales and won’t share the data with publishers on who’s subscribing to their content. While Apple has loosened some of those restrictions, it’s still not an easy process for publishers to play in Apple’s world. So what’s a publisher to do? Play along with the rules despite the drawbacks? Forget Apple and go for alternative platforms? Do both? Vote in our poll and share your thoughts in the comments below.
What Should Publishers Do About Apple’s Subscription Scheme?
By Mark Glaser
June 17, 2011
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