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Danny Sullivan

Welcome to the eleventh episode of “The Mediatwits,” the weekly audio podcast from MediaShift. The co-hosts are MediaShift’s Mark Glaser and Rafat Ali, the founder of PaidContent. This week’s show looks at the recent launch of Google+, a more fully formed social network that is taking on Facebook. Google+ is in an invite-only mode but both Mark and Rafat had a chance to try it out. Special guest Danny Sullivan of Search Engine Land joins the show to spell out just how difficult Google+ will have it trying to overtake entrenched social networking king Facebook.

Plus, MySpace, the former social networking leader, has fallen on hard times, with News Corp. recently selling it in a fire sale for just $35 million, a far cry from its sale price in 2005 for $580 million. What went wrong? Could the same thing happen to Facebook? And how can Google+ be the next Facebook and not the next MySpace?

Check it out!

mediatwits11.mp3

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Intro and outro music by 3 Feet Up; mid-podcast music by Autumn Eyes via Mevio’s Music Alley.

Here are some highlighted topics from the show:

Rafat back from Uzbekistan

1:50: Rafat says it’s easy to unlock an iPhone

3:25: No one uses Facebook in Uzbekistan

5:44: Rundown of topics for the podcast

First impressions of Google+

08:20: Rafat annoyed by people talking about Google+ on Google+

10:10: Mark says there’s nothing groundbreaking to make people switch

Search Engine Land’s Danny Sullivan joins in

11:35: Background on Danny Sullivan

13:40: Google +1 buttons don’t go into stream

16:40: Google+ lets you start fresh with friends in circles

17:45: Danny is exhausted thinking about having to categorize all his friends

19:40: Danny likes the Hangout video chats

MySpace sold on the cheap

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23:20: Justin Timberlake now has stake in MySpace

26:15: Rafat says MySpace founders weren’t strong leaders

27:10: Danny never liked MySpace because it seemed “messy”

28:30: Google search deal actually hurt MySpace

More Reading

Google+

Google’s Facebook Competitor, The Google+ Social Network, Finally Arrives at Search Engine Land

First Look: Hands On With Google+ at Search Engine Land

Google+ Project: It’s Social, It’s Bold, It’s Fun, And It Looks Good — Now For The Hard Part at TechCrunch

9 Reasons to Switch from Facebook to Google+ at PC World

How to invite your pals to Google+ at CNET

Exclusive: Myspace to Be Sold to Specific Media for $35 Million at AllThingsD

The Rise and Inglorious Fall of Myspace at BusinessWeek

Stealing MySpace book at Amazon

Weekly Poll

Don’t forget to vote in our weekly poll, this time about Google+:


Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.

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